Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Advanced Customer Relationship Management and Customer Service Excellence In Banks Workshop

By: Alpha Partners

Lagos State, Nigeria

02 - 05 Apr, 2019  4 days

Follow Event

  

NGN 160,000

This workshop is designed to reach across the three dimensions of CRM (Technology, Analysis and Marketing). Participants will:

  • Define customer relationship management
  • Develop customer strategy
  • Prepare a business plan for CRM
  • Collate and analyze key customer data
  • Explain the customer relationship process
  • Detail the skills, knowledge and behaviours to extract data from customers
  • Develop a business plan for a new CRM process
  • Model behavior from those who do it well

In this increasingly competitive banking sector, the customer demands increasing levels of service and quality. Therefore, Banks need to systematically enhance and improve the levels of customer satisfaction and secure an overall competitive advantage.

Content

Customer Relationship Management Overview

  • Definition of Customer Relationship
  • The Importance of CRM
  • Developing a customer strategy
  • Creating a plan to interact with customers
  • Assigning a value to the customers

Data Architecture

  • Key elements of successful customer architecture
  • How to develop customer information database
  • Tools needed when building and analyzing customer information database

Marketing/Contact Management

  • What is the process (interactive, dialogue, talk, listen, react and report)
  • Consistency in the message to customers through all channels (including force automation, call center, email, web and mail etc)
  • Formulation and testing different direct marketing and personal approaches
  • Risk and return elements to consider in a CRM business case

Quality Management and Customer Service

  • Introduction to quality management
  • Basic quality concepts
  • What customers want and at what cost
  • Managing customer perceptions and expectations
  • Managing stressful situations more effectively

Service Quality – Tools and Techniques 

  • Effective quality management
  • Quality measurement and quality control
  • Continuous improvement
  • Services quality tools and techniques
  • Cause and effect analysis
  • Exceeding customer expectations
  • Recognize the signals of customer irritation

People Skills to Deliver Excellent Customer Service

  • Communicating with our customer
  • Listening styles and building rapport
  • Influencing skills
  • Persuasion techniques
  • Dealing with difficult customers
  • Understanding where anger comes from
  • Developing emotional intelligence

For Whom: Senior Management Staff, Branch Managers, Staff in Branch Operations, Marketing Officers, Customers Relationship Personnel, Front Office Personnel, Public Relations Officers, Head of relevant department and their staff, Banking Operations Managers, Personal Assistants to Executive Management Staff and others who perform related functions in the Bank.

Training Methodology

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos. Apr 02 - 05 Apr, 2019
NGN 160,000.00(The Workshop fee is N160,000.00 (One Hundred and Fifty Thousand Naira) only per participant to cover workshop literature and materials, executive bag, tea/coffee, lunch, photograph and certificate.)
(Convert Currency)

Chris Onwuasigwe, FCA – 08033045484 08033045484

5% discount for 3-5 participants and 10% discount for 6 and above number of participants from the same organization.
A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.
Related Courses
Strategic Transport Managers Course for Efficiency Strategic Transport Managers Course for Efficiency

4 days, 18 - 21 Jun, 2019 

2019-06-18 12:06:00
Lagos State, Nigeria

Alpha Partners

Strategic Transport Managers course places a strong emphasis on developing the skills and qualities you’ll need to succeed in this diverse global industry. Content: Urban Transport Systems ...

 Social Media Strategy for Communication and Pr Course Social Media Strategy for Communication and Pr Course

4 days, 03 - 06 Dec, 2019 

2019-12-03 12:12:00
Lagos State, Nigeria

Alpha Partners

After this course, you will be able to: Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organisation Engage stakeholders and ...

Professional Security Development Course Professional Security Development Course

4 days, 10 - 13 Dec, 2019 

2019-12-10 12:12:00
Lagos State, Nigeria

Alpha Partners

To teach participants best practice techniques in Security Operations and Management in the workplace. Course Outline Human Resources Screening Physical Security / Security Awareness Security ...

Electronic Documentation, Filing and Archiving Course Electronic Documentation, Filing and Archiving Course

4 days, 12 - 15 Nov, 2019 

2019-11-12 12:11:00
Lagos State, Nigeria

Alpha Partners

By the end of this course, participants should be able to; Build a document control system that satisfies quality management requirements. Follow a document throughout its life cycle, from creation ...