Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Growing Distribution Channels Effectively Training

By: Tom Associates Training  

Lagos State, Nigeria

10 - 12 Nov, 2021  3 days

Follow Event

  

NGN 130,000

Venue: Online

Channels must be managed in a coherent manner if the business will achieve increased and profitable turnover.  This programme will address the skill improvement and tool sharpening requirements of the distribution, sales and marketing managers so as to improve overall management of distribution.

Goals the Training Will Attain

During this programme, participants will learn to:

  • Identify the strategic role distribution management plays in company’s business models.
  • Segment the market for optimal and profitable distribution design
  • Identify gaps in outlets performances
  • Bring about productive change in channels operations
  • Effectively identify conflicts and develop effective tools for resolving them.

Course Contents

Day One

  • Distribution Channel Plan
    • Evaluation of channel alternatives
      • Wholesalers
      • Distributors/Dealers
      • Retailers
      • Value-added resellers
    • Channel relationships and responsibilities
    • Channel financial relationships
      • Money flows
      • Pricing policy
      • Discounts
  • Distribution Metrics
    • Number of outlets
    • Share in shops handling
    • Weighted distribution
    • Distribution gains
    • Average stock volume/value
    • Stocks cover in days
    • Out of stock frequency
    • Share of shelf

Day Two

  • Optimizing dealership and retail structures to meet the end users’ demands.
  • Allocating Resources to Channel Members
  • Assessing Demand Side/Supply Side Gaps in the Current Strategy
  • Distinguishing the Demand Side and Supply Side Gaps
  • Effective Tools to Address the Gaps
  • Wholesale and Retail Coordination

Day Three

  • Designing Healthy Competitive Programmes for the Wholesalers and Retailers
  • Harmonizing the Goals of the Different Channel Members
  • Providing Adequate Knowledge to and Motivating Wholesalers and Retailers
  • Channel Conflict Management
  • Types of Channels Conflict
  • Tools for Effective Channel Conflict Management
  • Influencing Channel Members Behavior
  • Antecedents Behavior and Rewards System
  • Sources of Power and its Usage by Dealers
  • Doing More with Less through Partnering

Note: Available as Classroom Training as Well as Online Training

Online Nov 10 - 12 Nov, 2021
NGN 130,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 Participants from Same Organization. Discount of 10% to 5 or More participants from Same Organization.

Related Courses

Business Presentation and Persuasive Public Speaking Skills Course Business Presentation and Persuasive Public Speaking Skills Course

3 days, 15 - 17 Dec, 2021 

2021-12-15 12:12:00 2021-12-15 12:12:00
Lagos State, Nigeria

Tom Associates Training

Business Presentation and Persuasive Public Speaking Skills Programme Description The training addresses sales presentation proposals presentation reports presentation. Participants also practice ...

Virtual Training on Administrative Functions and Office Management Course Virtual Training on Administrative Functions and Office Management Course

5 days, 06 - 10 Dec, 2021 

2021-12-06 12:12:00 2021-12-06 12:12:00
Lagos State, Nigeria

Tom Associates Training

A training to deliver the requirements of Administrative Officers, so they are brought up-to-date with what is expected of them at all times. The contents will make administrative staff to be highly ...

Becoming an Effective Supervisory Manager Course Becoming an Effective Supervisory Manager Course

5 days, 06 - 10 Dec, 2021 

2021-12-06 12:12:00 2021-12-06 12:12:00
Lagos State, Nigeria

Tom Associates Training

This is a programme that will make participants to: • Transit from team member to team supervisory manager • Develop key business and behaviour skills • Practice how to link daily ...

Understanding Business Models Course: Innovations to Deliver Strategic Goals Understanding Business Models Course: Innovations to Deliver Strategic Goals

2 day, 02 - 03 Dec, 2021 

2021-12-02 12:12:00 2021-12-02 12:12:00
Lagos State, Nigeria

Tom Associates Training

Understanding Business Models: Innovations to Deliver Strategic Goals is a robust opportunity to plan for the future of the business. Course Contents Day One Creating New Models Central focus of ...