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Virtual Training on Finance for Sales and Marketing Professionals - Financial Aspects of the Sales and Marketing Process

By: Tom Associates Training  

Lagos State, Nigeria

20 - 22 Oct, 2021  3 days

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NGN 123,625

Venue: Online

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are:

Objectives

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

 

Course Contents

Day One

  • The Language of Basic Accounts
    • margins/profit
    • loss
    • cash flow
    • Liquidity
    • Break-Even Analysis
    • Contribution Analysis
    • Time value of money
  • Developing Short-term and Long-term Forecasts
  • Common conflicts between sales and finance departments

Financial Cause-and-Effect of a Sale

  • Credit policies that meet customer demands
  • Discount structure
  • Efficient invoicing.

Day Two

  • Your product pricing
    • Pricing Power Matrix
    • Pricing an expandable product/service
    • Pricing a staple product/service
  • Cost of goods sold
  • Implications of business capital
    • Shareholders funds
    • Borrowed funds
  • Implications of Fixed Costs
    • Advertising supports
    • Sales promotion
    • Rents and rates
    • Administrative
    • Salaries
  • Implications of Variable Costs
    • Production
    • Distribution
    • Discounts
    • Commissions

Day Three

  • Earning Profits
    • Limiting costs
    • Gross margin
    • Trade margins for company and channel partners
    • Profit margin
  • Field Competitive Challenges
    • Price competition
    • Non price competition
  • Demand Fluctuations
    • Marginal analysis for sales management
  • Management of accounts receivable 
  • Uncollectible debt.
Online Oct 20 - 22 Oct, 2021

Registration: 09:00:am - 02:30:am

NGN 123,625.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 Participants from Same Organization. Discount of 10% to 5 or More Participants from Same Organization.

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