Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Relationship Management and Marketing Skills Course

By: Tom Associates Training  

Lagos State, Nigeria

15 - 17 Apr, 2019  3 days

Follow Event

  

NGN 125,000

This Relationship Management and Marketing training course will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Programme Content

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies:
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Apr 15 - 17 Apr, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 Participants from Same Organization. Discount of 10% to 5 or More participants from Same Organization.
Related Courses
Management Development for Personal Assistants and Senior Secretaries Course Management Development for Personal Assistants and Senior Secretaries Course

5 days, 10 - 14 Jun, 2019 

2019-06-10 12:06:00
Lagos State, Nigeria

Tom Associates Training

This course will take the PAs and Senior Secretaries through some thought process that focuses on the style and work culture which characterizes the managers they work with. The jobs of Personal ...

Report and Proposal Writing/Crucial Communications Course Report and Proposal Writing/Crucial Communications Course

4 days, 09 - 12 Jul, 2019 

2019-07-09 12:07:00
Lagos State, Nigeria

Tom Associates Training

For effectiveness in business communications, this course focuses on making managers to: Become highly skilled in the use of English Language Write memos, letters, reports, proposals excellently by ...

New Approach to Document Control and Records Management Course New Approach to Document Control and Records Management Course

5 days, 11 - 15 Nov, 2019 

2019-11-11 12:11:00
Lagos State, Nigeria

Tom Associates Training

Document Control and Records Management are a very important part of any management system. Records are needed for identification and evidence of transactions for government and private businesses. ...

Business Literacy - Mastering the Dynamics of Business Drivers Course Business Literacy - Mastering the Dynamics of Business Drivers Course

4 days, 23 - 26 Apr, 2019 

2019-04-23 12:04:00
Lagos State, Nigeria

Tom Associates Training

When development of employees concentrates on or gets limited to technical skills only, their business knowledge is hampered. When employees’ business knowledge is hampered, their ability to ...