This Mastering the Crucial Roles in Senior Marketing Functions Course will discuss the following:
- Outstandingly successful senior marketing executives anchor their success on:
- Continuously modernized skills to drive growth in a sustainable way
- Positioning the product/brand as timeless yet relevant
- Focusing on product quality but keeping an eye on cost effectiveness
- Offering customers choice
- Supporting the supply chain.
In fact, having the dexterity, mental agility and the ability to balance competing priorities.
The fundamental principles of great marketing at the senior levels:
- Building a marketing machine
- Strategic Roles
- Building the marketing machine
- Corporate positioning
- Marketing strategy
- Product development
- Product positioning
- Brand strategy
- Public Relations
- Commercial Roles
- Marketing communications for driving sales
- P and L responsibilities
- Marketing implementation
- Customer metrics
- Sales management
- Social media marketing
- Website design
- Processing orders
- Payment methods
|5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.
||Apr 24 - 26 Apr, 2019
Registration: 08:30:am - 09:00:am
Class Session: 09:00:am - 16:00:pm
Mr Abiodun Toki 08033019120
Discount of 5% to 3-4 participants from same organization.
Discount of 10% to 5 or more participants from same organization.