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Mastering Digital and Social Media Marketing Course

By: Tom Associates Training  

Lagos State, Nigeria

26 - 30 Aug, 2019  5 days

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NGN 175,000

The Mastering Digital and Social Media Marketing training courses will discuss the following:

The Digital Marketing Platform

  • What really is digital marketing?
    • Digital marketing vs Traditional marketing
    • Recent trends in the global business and marketing world
    • The components of Digital Marketing
    • Having a strategy
    • Defining your audience
    • Matching your audience and your strategy (Optimization)
    • Selecting your digital tools
    • Social media marketing
    • Measuring results and making continuous changes
    • Building a lasting and profitable relationship with your audience
    • Going from good to great: having a cult following.

DAY TWO

  • Social Media Marketing
    • Social Media fundamentals
    • What really is social media?
    • How did the social media come about?
    • How does the social media work?
    • What are the current global trends for businesses?
  • Facebook
    • What really is Facebook?
    • How big and effective is Facebook marketing?
    • Why your company needs to be present and active on Facebook
    • Marketing as against just placing adverts on Facebook
    • Advanced Facebook marketing techniques
    • Measuring your ROI
    • Interesting Case Studies
  • LinkedIn
    • The Facebook exclusively for professionals and companies.
    • How big and rewarding is LinkedIn marketing?
    • Why your company needs to be present and active on LinkedIn
    • Marketing strategy on LinkedIn
    • Best practices for effective brand building on LinkedIn
    • Measuring your ROI
    • Interesting Case Studies

DAY THREE

  • Twitter
    • Demystifying Twitter
    • Introducing Twitter for business
    • Finding out if Twitter will benefit you or not
    • Setting up a proper marketing campaign on Twitter
    • Measuring ROI
    • Google, Search Engine Optimization and Email Marketing
  • Google Adwords
  • What is Google Adwords
  • Understanding how it works
  • Why you need to have your company adverts on Google
  • Free Google training for businesses and marketers
  • Search Engine Optimization (SEO)

DAY FOUR

  • Tracking your companies digital footprint
  • Getting into the face of those who need your services/products
  • White Hat vs Black Hat SEO
  • Measuring ROI.
  • Email Marketing
  • Understanding what email marketing is
  • Available platforms businesses use
    • Mailchimp
    • Aweber
    • Constant Contact
    • Madmini

DAY FIVE

  • Tying it all together as one Strategy
    • Fitting everything together
    • A/B campaign segment testing
    • Case studies.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Aug 26 - 30 Aug, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 16:00:pm

NGN 175,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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