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Mastering Digital and Social Media Marketing Course

By: Tom Associates Training  

Lagos State, Nigeria

08 - 12 Aug, 2022  5 days

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NGN 195,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 05 - 09 Dec, 2022 NGN195000

Course Contents

Day One

  • Digital Footprint

               - Customer engagement self assessment

  • The Digital Marketing Platform 
  • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
    1. Having a strategy
    2. Defining your audience
    3. Matching your audience and your strategy (Optimization)
    4. Selecting your digital tools
    5. Social media marketing
    6. Measuring results and making continuous changes
    7. Building a lasting and profitable relationship with your audience
    8. Going from good to great: having a cult following.

Day Two

  • Social Media Marketing 
  • Social Media fundamentals
    1. What really is social media?
    2. How did the social media come about?
    3. How does the social media work?
    4. What are the current global trends for businesses?
  • Facebook
    1. What really is Facebook?
    2. How big and effective is Facebook marketing?
    3. Why your company needs to be present and active on Facebook
    4. Marketing as against just placing adverts on Facebook
    5. Advanced Facebook marketing techniques
    6. Measuring your ROI
    7. Interesting Case Studies
  • LinkedIn
    1. The Facebook exclusively for professionals and companies.
    2. How big and rewarding is LinkedIn marketing?
    3. Why your company needs to be present and active on LinkedIn
    4. Marketing strategy on LinkedIn
    5. Best practices for effective brand building on LinkedIn
    6. Measuring your ROI
    7. Interesting Case Studies

Day Three

  • Social Media Marketing 
  • Twitter
    1. Demystifying Twitter
    2. Introducing Twitter for business
    3. Finding out if Twitter will benefit you or not
    4. Setting up a proper marketing campaign on Twitter
    5. Measuring ROI
  • Google, Search Engine Optimization and Email Marketing 
  • Google Adwords
    1. What is Google Adwords
    2. Understanding how it works
    3. Why you need to have your company adverts on Google
    4. Free Google training for businesses and marketers
    5. Search Engine Optimization (SEO)

Day Four

  • Tracking your companies digital footprint
  • Getting into the face of those who need your services/products
  • White Hat vs Black Hat SEO
  • Measuring ROI. 
  • Email Marketing
  • Understanding what email marketing is

- Available platforms businesses use

  1. Mailchimp
  2. Aweber
  3. Constant Contact
  4. Madmini

Day Five

  • Tying it all together as one Strategy 
  • Fitting everything together
  • A/B campaign segment testing
  • Case studies.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Aug 08 - 12 Aug, 2022
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 05 - 09 Dec, 2022

Registration: 08:30:am - 03:30:am

NGN 195,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.

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