Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Aggressive Market Penetration Training: Battles for Market Share

By: Tom Associates Training  

Lagos State, Nigeria

03 - 07 Feb, 2020  5 days

Follow Event

  

NGN 180,000

Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. , Lagos State, Nigeria 07 - 11 Dec, 2020 NGN180000
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. , Lagos State, Nigeria 07 - 11 Sep, 2020 NGN180000
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. , Lagos State, Nigeria 15 - 19 Jun, 2020 NGN180000

A five-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must:

  • Generate awareness for the company’s products
  • Achieve visibility in trade and outlets – wholesalers and distributors, retailers
  • Maximize volume delivery and achieve company’s objectives fast
  • Grow market share for the brands.

Course Contents

Day One

Personal Selling Skills

  • Probing skills
  • Objections handling
  • How well you know the customer
  • Sales challenges and sales differentiators
  • Implementing the Sales Strategy
  • Planning the Market Prospecting
  • Develop the right objectives
  • Identify customers' real interests
  • Prioritize the customers
  • Developing the Major Accounts
  • Qualifying Customers - Criteria for Prioritizing
  • Potential size of account
  • History of patronage
  • Previous relationship on other platforms
  • Pressing need for product/service
  • Clear cost-benefit relationship - positive attitude
  • Financial soundness of the customer
  • Customer accessibility.

Day Two

Outlets Management

  • Territory Management
  • Territory delineation
  • Route planning
  • The Selling Process – Call Plans
  • Sales target for the period
  • Merchandising
  • Other objectives for the period
  • Adding new prospects and deleting “dogs”.
  • Relationship Management Competencies
  • Offer Analysis
  • Customer benefits
  • What’s special about you – the Appeal.

Day Three

Profitable Negotiation

  • Rules of Commercial Negotiation
  • No negotiation when selling is unsure
  • Increase level of customer needs first
  • Concession strategies.
  • Common Negotiation Tactics
  • Bogey
  • Good guy, Bad guy
  • Nibbling
  • Crunch.

Day Four

Merchandising

  • Checking the store rooms for stocks
  • Maximizing on-shelf availability and product visibility
  • Effective product placement.
  • “Brain Sell”
  • How the salespersons’ mental agility can increase so as to perform at the very best
  • How to bring high energy to bear for top performance
  • How the salespersons can identify their individual personal strengths and weaknesses and plan for self-development
  • How to analyze the motivations and priorities of key buying influences.

Day Five

Consolidation

  • Initiate more contacts and form strong relationships.
  • Qualify prospects by performing analysis on what, when, and under what conditions they will buy.
  • Effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
  • Influence sales outlets by building value and encourage them to believe in the company’s brands.
  • Effectively manage resistance from difficult prospects so as to make successful sales.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 03 - 07 Feb, 2020
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. , Lagos State, Nigeria 07 - 11 Dec, 2020
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. , Lagos State, Nigeria 07 - 11 Sep, 2020
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. , Lagos State, Nigeria 15 - 19 Jun, 2020

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 16:00:pm

NGN 180,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Management of The Workforce raining Management of The Workforce raining

3 days, 19 - 21 Feb, 2020 

2020-02-19 12:02:00
Lagos State, Nigeria

Tom Associates Training

This is a Leadership Development programme for the more senior employees. It is proposed as a support foundation for developing and sustaining positive change which the entire workforce will be happy ...

Anti-Money Laundering, Economic Crimes  and Countering Terrorisim Financing Course Anti-Money Laundering, Economic Crimes and Countering Terrorisim Financing Course

3 days, 03 - 05 Feb, 2020 

2020-02-03 12:02:00
Lagos State, Nigeria

Tom Associates Training

Executives in banks, non-bank financial institutions and other business organizations that move money internationally, especially those manning operations of the treasury and international functions ...

Big Data Analysis and Dashboard with Microsoft Excel for Business Analysts Course Big Data Analysis and Dashboard with Microsoft Excel for Business Analysts Course

4 days, 21 - 24 Jan, 2020 

2020-01-21 12:01:00
Lagos State, Nigeria

Tom Associates Training

The Course Contents for Big Data Analysis and Dashboard with Microsoft Excel for Business Analysts is as follows: Day One Pivot Table Default Pivot Table Tabular Pivot Table Pivot Table Filtering ...

Effective Management of Time, Priority and Work Pressure Course Effective Management of Time, Priority and Work Pressure Course

3 days, 11 - 13 Dec, 2019 

2019-12-11 12:12:00
Lagos State, Nigeria

Tom Associates Training

Managers and executives must consistently add more value, in the limited time they have in hand, just to remain in contention today. To achieve more than the ordinary, managers must have the special ...