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Relationship Management and Marketing Result Course

By: LCL Coaches Consultants  

Lagos State, Nigeria

24 - 26 Sep, 2019  3 days

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NGN 125,000

CRM helps businesses build a relationship with their customers that, in turn, create loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company's revenue, CRM is a management strategy that results in increased profits for a business

Course Benefits

This course is designed to:

  • To enable participants to understand CRM and its benefits
  • To assist participants in managing contacts, leads, and opportunities
  • To integrate information in marketing, customer support, service, accounts, and management
  • To develop strategies for optimum interaction between the organisation and the customer
  • To improve individual and group performance through building better business relationships


Day One

  • Understanding CRM -what it is, and what it isn’t
  • Establishing relationships with customers that are professional and productive
  • Maximizing customer value
  • Finding your champions
  • Assessing and defining customer needs on an ongoing basis
  • Managing your relationships internally and externally
  • Meeting Expectations
  • Setting Standards
  • SMART Goals
  • Telephone Techniques
  • Communication Skills
  • Dealing with difficult people
  • Steps to Problem Solving
  • Resolving Conflicts
  • Service PRIDE
  • Acting Assertively
  • Managing stress

Day Two

  • Understanding marketing, intelligence, sales, and relationships
  • Marketing is everyone’s job
  • Account Strategy:
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies:  
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team

Day Three

  • Personal Selling Results:
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
  • Areas of weakness/vulnerability
  • Economics of the business
  • Conducting a Relationship Audit:
  • Evaluating the Partnership
  • Account Contacts
  • Level of Trust
  • Sharing of information
  • Knowledge of Lifestyle/Social Contact
  • What A Poor Relationship Manager looks like
No 2 Oyefeso Avenue (road between Consolidated Hallmark Insurance and Fidson Ltd), Off Ikorodu road, Savoil Bus stop, Obanikoro, Lagos. Sep 24 - 26 Sep, 2019
NGN 125,000.00
(Convert Currency)

Mr Olusina Lajorin 08033241313, 09026713101

Discounts of 5% for 2 to 4 people, 10% for 5 plus booking .
Executive Coach Olusina Lajorin
NST PPC Advert
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