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Crisis and Media Management Course

By: Reenel Associates

Abuja FCT, Nigeria

02 - 04 Sep, 2019  3 days

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NGN 200,000

Venue: Abuja/Lagos/PH/KD

Other Dates

Venue Date Fee  
Abuja/Lagos/PH/KD, State, Nigeria 02 - 13 Sep, 2019
Abuja/Lagos/PH/KD, Lagos State, Nigeria 02 - 13 Sep, 2019

What do the 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370, and the financial crisis of 2008 have in common? They were all unexpected crises that rocked the world andcreated seemingly insurmountable PR challenges for the organizations involved. This course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects . The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis in order to be able to manage perceptions in media and online.

By attending this course, you will learn best practices in crisis

  • communication management, situation analysis, risk assessment,
  • crisis team formation and responsibilities, protocols, and resources to
  • be used such as crisis manuals and communication tools.

Target Audience

  • This course is targeted at team leaders, supervisors and managers of public relations sections as well as any staff member who may ben involved in managing communication issues during a crisis.

Target Competencies

  • Public speaking
  • Verbal and non verbal
  • communications
  • Influencing audiences
  • Building rapport
  • Motivating subordinates
  • Organizing and leading
  • projects

Course Methodology

The workshop is designed to be interactive and participatory with the occasional use of various educational and training tools. The course also relies on the use of real life cases aimed at helping the participants translate the theory into application in an effective and efficient manner. The course is built on four pedagogical pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world crises and policy choices which participants will be confronted with.

Course Objectives

By the end of the course, participants will be able to:

  • Identify and list the different types of crises and their aspects
  • List the various principles of crisis communication
  • Devise crisis management processes aimed at mitigating potential
  • crises in their organizations
  • Demonstrate the benefits of using the media in a crisis situation
  • Evaluate and prioritize the dimensions involved in crisis
  • communication management
  • Analyze and interpret results achieved through crisis
  • communication management
Abuja/Lagos/PH/KD Sep 02 - 04 Sep, 2019
Abuja/Lagos/PH/KD, State, Nigeria 02 - 13 Sep, 2019
Abuja/Lagos/PH/KD, Lagos State, Nigeria 02 - 13 Sep, 2019
NGN 200,000.00(3days)
NGN 295,000.00(5days)
NGN 390,000.00(10days)
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Reneel Associate 08053338830

Reenel Associates Facilitator
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