Value Added Marketing: Advanced Marketing Strategies Course

At the end of this Value Added Marketting Strategies Course, participants will:

•       Develop enhanced skills in formulating strategic marketing plans
•       Have higher creativity in brand management for profitable customer relationship and market  segmentation
•       Acquire deep understanding of how best to introduce new products successfully
•       Have refined knowledge of integrating sales techniques with appropriate marketing strategies
•       Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
•       Learn how to utilise marketing as an engine for sustaining competitive advantage.

Course Contents

DAY ONE

• Pillars of Marketing Strategy
• Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
• Marketing strategy planning process
  • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication.

DAY TWO

• Concept of Product Life Cycle
• Marketing Innovation
• Relationship Management
• Managing Major Accounts
• What makes perpetual market winners

DAY THREE

• Brands and Products – the Total Product Concept
• The Importance of Brands
• The Benefits of Brands
• Branding process
• Strategic brand planning.

DAY FOUR

• Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favourite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust.