Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Value Added Marketing: Advanced Marketing Strategies Course

By: Tom Associates Training  

Lagos State, Nigeria

06 - 09 Sep, 2022  4 days

Follow Event


NGN 175,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

At the end of this course, participants will:

•      Develop enhanced skills in formulating strategic marketing plans

•      Have higher creativity in brand management for profitable customer relationship and market segmentation

•      Acquire deep understanding of how best to introduce new products successfully

•      Have refined knowledge of integrating sales techniques with appropriate marketing strategies

•      Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports

•      Learn how to behave in marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Customer Equity
    • Value equity
    • Relationship equity
    • Brand equity
  • Marketing Strategy Planning Process
    • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy Implementation
    • Positioning and market segmentation
    • Profit drivers and distinctive competencies
    • Integration of marketing strategy and communication.

Day Two

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners

Day Three

  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.



  • Working with Communication Agencies:
    • Why are agencies hired?
    • Ideal communication partners
    • Client/agency partnership
    • The favourite client
    • Tips on enhancing client/agency effectiveness
    • Building brands
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Sep 06 - 09 Sep, 2022

Registration: 09:00:am - 03:30:am

NGN 175,000.00(Vat Inclusive)
(Convert Currency)

Tolu Jegede 08178591654

3 – 4 participants: 5% discount 5 or more participants: 10% discount

Related Courses

Mastering Tax Administration Mastering Tax Administration

4 days, 02 - 05 Aug, 2022 

2022-08-02 12:08:00 2022-08-02 12:08:00
Lagos State, Nigeria

Tom Associates Training

In recognition of the difficulty accounting officers often encounter when dealing with and preparing tax computations and returns, this course has been specially designed to assist candidates to ...

Professional Selling - The  Foundation Skills Professional Selling - The Foundation Skills

3 days, 21 - 23 Sep, 2022 

2022-09-21 12:09:00 2022-09-21 12:09:00
Lagos State, Nigeria

Tom Associates Training

This is a course to expose participants to: How a business attains top-of-the-mind visibility in trade and outlets How to push feverishly to maximise volume sales and achieve the ...

Customer Care Essentials Customer Care Essentials

3 days, 15 - 17 Jun, 2022 

2022-06-15 12:06:00 2022-06-15 12:06:00
Lagos State, Nigeria

Tom Associates Training

This programme can run as an online or classroom training (Available also for Customised Training by Duration, Venue and Fee) The programme focuses on the Behavior ’s employees attaining: ...

Contract Management Course Contract Management Course

4 days, 27 - 30 Sep, 2022 

2022-09-27 12:09:00 2022-09-27 12:09:00
Lagos State, Nigeria

Tom Associates Training

Organisations need effective contract management practices to avoid risk and achieve optimal outcomes. This course provides the knowledge and skills to successfully manage and execute the contracting ...