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Value Added Marketing: Advanced Marketing Strategies Course

By: Tom Associates Training  

Lagos State, Nigeria

06 - 09 Sep, 2022  4 days

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NGN 175,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

At the end of this course, participants will:

•      Develop enhanced skills in formulating strategic marketing plans

•      Have higher creativity in brand management for profitable customer relationship and market segmentation

•      Acquire deep understanding of how best to introduce new products successfully

•      Have refined knowledge of integrating sales techniques with appropriate marketing strategies

•      Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports

•      Learn how to behave in marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Customer Equity
    • Value equity
    • Relationship equity
    • Brand equity
  • Marketing Strategy Planning Process
    • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy Implementation
    • Positioning and market segmentation
    • Profit drivers and distinctive competencies
    • Integration of marketing strategy and communication.

Day Two

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners

Day Three

  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.

 

DAY FOUR

  • Working with Communication Agencies:
    • Why are agencies hired?
    • Ideal communication partners
    • Client/agency partnership
    • The favourite client
    • Tips on enhancing client/agency effectiveness
    • Building brands
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Sep 06 - 09 Sep, 2022

Registration: 09:00:am - 03:30:am

NGN 175,000.00(Vat Inclusive)
(Convert Currency)

Tolu Jegede 08178591654

3 – 4 participants: 5% discount 5 or more participants: 10% discount

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