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Marketing that Creates Results Course

By: Tom Associates Training  

Lagos State, Nigeria

12 - 16 Oct, 2020  5 days

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NGN 180,000

Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.

Marketing that Creates Results training will include the following:

Day One

  • Acquisition Marketing
    • Customer acquisition process
    • Acquisition campaign
    • Digital channels acquisitions:
      • search engine optimization
      • pay per clique campaign
      • content marketing
      • email marketing
      • social media.

Day Two

  • Retention Marketing
    • Relevance of the Pareto principle
    • Push vs Pull strategies
    • Expandable vs Staple products
    • Designing product for habit
    • Customer experience management.

Day Three

  • Channels Marketing
    • Evaluation of Channel Alternatives
      • Wholesalers
      • Distributors/Dealers
      • Retailers
      • Value-added resellers
    • Achieving channel balance
    • Traffic building in outlets
    • Trade marketing success
    • Channel financial relationships
      • Money flows
      • Pricing policy
      • Discounts.

Day Four

  • Integrated Marketing
    • Defining Integrated Marketing
    • Strategic Branding
    • Marketing tools
      • Public vs Private
      • Involvement vs Non-Involvement
      • Advertising
      • Public relations
      • Activation.

Day Five

  • ROI on Marketing
    • The language of basic accounts
      • margins/profit
      • loss
      • cash flow
      • liquidity
    • Financial Cause-and-effect of Marketing
    • Marketing Budget
    • Contribution Analysis
    • Make Your Sales More Profitable

Note: Available as Classroom Training as Well as Online Training

5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Oct 12 - 16 Oct, 2020

Registration: 09:00:am - 04:00:am

NGN 180,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

3 – 4 participants: 5% discount 5 or more participants: 10% discount
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