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Building and Sustaining a Successful Enterprise Course

By: Tom Associates Training  

Lagos State, Nigeria

22 - 25 Jun, 2021  4 days

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NGN 155,000

Venue: Online

Other Dates

Venue Date Fee  
Online, Lagos State, Nigeria 02 - 05 Nov, 2021 NGN139750

What this Course Presents:

  • Set right strategy
  • Beat powerful competitors
  • Get funding for new growth initiatives
  • Be relentlessly innovative.

Course Contents

Day One

  • Foundation for a Successful Enterprise
  • Definition of the business
  • Customer-Competitor-Cost Structure
  • Competitive Dynamics
  • Loyalty Culture - The Net Promoter Scores
  • The Go-Forward Plan: 2M + 2P
  • Market
  • Money - fortress balance sheet
  • Product
  • People

Value Proposition and the Tailored Value Chain

  • Functional value
  • Emotional value
  • Life changing value
  • Develop proper metrics
  • Configuring activities to create value
  • Comparing the value chain of competitors  

Day Two

  • Building and Sustaining Enterprise Strategy
  • Challenges of building and managing an enduring business
  • Responses to industry changes
  • Renewing the vitality of the business
  • How to beat powerful competitors
  • Innovating and Responding to Change
  • Phases of the business
  • Climbing
  • Winning
  • Valley of desperation
  • Zone of death

New Value Innovation

  • Four paths to new value proposition
  • Reconfiguring the market factors

Day Three

David and Goliath

  • Why play if you can't win?
  • How to survive powerful competitors
  • Building and Sustaining Enterprise Marketing
  • Build and exploit brand
    • Pricing and marketing Staple brands
    • Pricing and marketing Expandable brands
    • Airplane strategy v Rocket strategy

Day Four

Building and sustaining enterprise finances

  • Introductory financial analysis
  • Getting funding for new growth initiatives.
Online Jun 22 - 25 Jun, 2021
Online, Lagos State, Nigeria 02 - 05 Nov, 2021

Registration: 09:00:am - 03:00:am

NGN 155,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

3 – 4 participants: 5% discount 5 or more participants: 10% discount
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