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Building and Sustaining a Successful Enterprise Course

By: Tom Associates Training  

Lagos State, Nigeria

01 - 04 Dec, 2020  4 days

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NGN 155,000

Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.

This Building and Sustaining a Successful Enterprise training will discuss:

  • Set right strategy
  • Beat powerful competitors
  • Get funding for new growth initiatives
  • Be relentlessly innovative.
  • Course Contents

Day One

Foundation for a Successful Enterprise

  • Definition of the business
  • customer-competitor-cost structure
  • competitive dynamics
  • loyalty culture - the net promoter scores

The Go-Forward Plan: 2M + 2P

  • Market
  • Money - fortress balance sheet
  • Product
  • People

Value Proposition and the Tailored Value Chain

  • Functional value
  • Emotional value
  • Life changing value
  • Develop proper metrics
    • Configuring activities to create value
    • Comparing the value chain of competitors      

Day Two

Building and Sustaining Enterprise Strategy

Challenges of building and managing an enduring business

  • Responses to industry changes
  • Renewing the vitality of the business
  • How to beat powerful competitors

Innovating and Responding to Change

  • Phases of the business
  • Climbing
  • Winning
  • Valley of desperation
  • Zone of death
  • New value innovation
  • Four paths to new value proposition
  • Reconfiguring the market factors

Day Three

David and Goliath

  • Why play if you can't win?
  • How to survive powerful competitors

Building and Sustaining Enterprise Marketing

  • Build and exploit brand
  • Pricing and marketing Staple brands
  • Pricing and marketing Expandable brands
  • Airplane strategy v Rocket strategy

Day Four

  • Building and sustaining enterprise finances
  • Introductory financial analysis
  • Getting funding for new growth initiatives

Note: Available as Classroom Training as Well as Online Training

5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Dec 01 - 04 Dec, 2020

Registration: 09:00:am - 03:00:am

NGN 155,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

3 – 4 participants: 5% discount 5 or more participants: 10% discount
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