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Building and Sustaining a Successful Enterprise Course

By: Tom Associates Training  

Lagos State, Nigeria

01 - 04 Nov, 2022  4 days

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NGN 175,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos

What this course presents:

  • Set right strategy
  • Beat powerful competitors
  • Get funding for new growth initiatives
  • Be relentlessly innovative.

Course Contents

Day One

Foundation for a Successful Enterprise

  • Definition of the business 
    • customer-competitor-cost structure
    • competitive dynamics
    • loyalty culture – the net promoter scores

The Go-Forward Plan: 2M + 2P

  • Market
  • Money – fortress balance sheet
  • Product
  • People

Value Proposition and the Tailored Value Chain

  • Functional value
  • Emotional value
  • Life changing value
  • Develop proper metrics 
    • Configuring activities to create value
    • Comparing the value chain of competitors

Day Two

Building and Sustaining Enterprise Strategy

  • Challenges of building and managing an enduring business 
    • Responses to industry changes
    • Renewing the vitality of the business
    • How to beat powerful competitors

Innovating and Responding to Change

  • Phases of the business 
    • Climbing
    • Winning
    • Valley of desperation
    • Zone of death
  • New value innovation 
    • Four paths to new value proposition
    • Reconfiguring the market factors

Day Three

David and Goliath

  • Why play if you can’t win?
  • How to survive powerful competitors

Building and Sustaining Enterprise Marketing

  • Build and exploit brand 
    • Pricing and marketing Staple brands
    • Pricing and marketing Expandable brands
    • Airplane strategy v Rocket strategy

Day Four

Building and Sustaining Enterprise Finances

  • Introductory financial analysis
  • Getting  funding for new growth initiatives.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos Nov 01 - 04 Nov, 2022

Registration: 08:30:am - 03:30:am

NGN 175,000.00(Vat Inclusive)
(Convert Currency)

Tolu Jegede 08178591654

3 – 4 participants: 5% discount 5 or more participants: 10% discount

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