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Designing Effective Distribution Channels Course
NGN 125,000
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Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos
Course Contents
Day One
- Analysing Customer Needs
- Choosing the Target Customers
- What the Targeted Customers truly want through the channels
- Possibility/practicality of the customer wants
- How competitors meet customer needs.
- Setting Channel Objectives and Constraints
- Market segment to serve
- Level of service that can be made available
- Choice of channel members
- Legal and environment constraints.
- Defining Major Channel Alternatives
- Wholesalers
- Distributors
- Retail/Stores
- Direct channel
- Online
- Evaluating those Alternatives
- Economical distribution considerations
- Number of marketing intermediaries
- Defined responsibilities.
Day Two
- Selection of Channel Partners
- Nature and length of experiences
- Other stocked lines
- Location
- Financial viability
- Character
- Sales force
- Intermediation
- Exclusive distribution
- Selective distribution
- Intensive distribution
- Optimal number for control purposes
- Minimizing conflicts
- Policy Agreements with Channels
- Sales policy
- Pricing and Profitability policy
- Territory policy
- Service policy
- Promotions policy
- Controls policy
- Flexibility policy
Day Three
- Channel Reputation and Performance
- Sales target attainment
- Inventory levels
- Delivery response levels
- Damaged and lost goods
- Cooperation with pricing and promotions
- Responsiveness to changes in market conditions
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos | Dec 11 - 13 Dec, 2019 |
Registration: 08:30:am - 09:00:am
Class Session: 09:00:am - 04:00:am
NGN 125,000.00 | (Vat Inclusive) |
Mr Abiodun Toki 08033019120
Tags: |
Distribution Channels Courses in Lagos Training in Lagos Seminars in Lagos Workshops in Lagos Nigeria Africa December 2019 |
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