Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Relationship Management and Marketing Skills Course

By: Tom Associates Training  

Lagos State, Nigeria

02 - 04 Oct, 2019  3 days

Follow Event

  

NGN 125,000

This Relationship Management and Marketing training course will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Programme Content

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies:
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Oct 02 - 04 Oct, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

NST PPC Advert
Related Courses
Mastering the Crucial Roles in Senior Marketing Functions Course Mastering the Crucial Roles in Senior Marketing Functions Course

3 days, 24 - 26 Jul, 2019 

2019-07-24 12:07:00
Lagos State, Nigeria

Tom Associates Training

This Mastering the Crucial Roles in Senior Marketing Functions Course will discuss the following: Outstandingly successful senior marketing executives anchor their success on: Continuously ...

How to Set Key Performance Indicators (KPI) for Objective Performance Management Course How to Set Key Performance Indicators (KPI) for Objective Performance Management Course

2 day, 30 - 31 May, 2019 

2019-05-30 12:05:00
Lagos State, Nigeria

Tom Associates Training

The process of setting performance standards which can support appraising your employees’ performances against predefined sets of criteria that support the organization’s goals and ...

Occupational Health and Safety Management Course Occupational Health and Safety Management Course

2 day, 30 - 31 Jul, 2019 

2019-07-30 12:07:00
State, Nigeria

Tom Associates Training

Failure to put SMART health, safety and environmental policies and procedures in place could be an expensive mistake.  The illnesses and accidents risked as a result could bring a range of ...

The Techniques of Consultative Selling Course The Techniques of Consultative Selling Course

3 days, 24 - 26 Apr, 2019 

2019-04-24 12:04:00
Lagos State, Nigeria

Tom Associates Training

This training is to make salespersons psychologically ready, supported by the skills-set, to deliver impeccable customer relationship that result in volume sales and increased bottom line. These they ...