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Relationship Management and Marketing Skills Course
NGN 130,000
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Venue: Online
Other Dates
Venue | Date | Fee | |
---|---|---|---|
Online, Lagos State, Nigeria | 27 - 29 Oct, 2021 | NGN123625 |
This Relationship Management and Marketing training course will discuss the following:
Course Objectives
- Gain high value-added contacts and businesses
- Integrate selling techniques with relationship management strategies.
- Align marketing strongly in all departments.
- Track relationship market results.
- Utilise marketing and relationship management skills for renewed advantage.
Programme Content
Day One
- Why relationship marketing?
- Marketing is everyone’s job
- Account Strategy:
- Account Mission Statement
- Account Goals
- Product Volumes
- Revenue Targets
- Resource Decision
- Relationship Strategies:
- Customer Targeting
- Key Events
- Measurement Guides to Assess Relational Depth
- Working as a Team.
Day Two
- Relationship Capabilities:
- Profiling Key Businesses
- Long Prospecting Cycles
- Customer Service Cycle
- Objectives of the Relationship Manager
- Key Responsibilities of the Relationship Manager
- Work Values of the Relationship Manager
- Social Values of the Relationship Manager.
Day Three
- Personal Selling Results:
- High-Performance Selling
- The World-Class Marketer
- Selling v. Marketing
- Life-long Relationship:
- Short/long term opportunities
- Key players/priorities/politics
- Areas of weakness/vulnerability
- Economics of the business
- Conducting a Relationship Audit:
- Evaluating the Partnership
- Account Contacts
- Level of Trust
- Sharing of information
- Knowledge of Lifestyle/Social Contact.
- What A Poor Relationship Manager looks like.
Note: Available as Classroom Training as Well as Online Training
Online | Jun 09 - 11 Jun, 2021 |
Online, Lagos State, Nigeria | 27 - 29 Oct, 2021 |
Registration: 09:00:am - 04:00:am
NGN 130,000.00 | (Vat Inclusive) |
Mr Abiodun Toki 08033019120
Discount of 5% to 3-4 participants from same organization.
Discount of 10% to 5 or more participants from same organization.
Tags: |
Relationship Management Marketing Skills Courses in Lagos Training in Lagos Seminars in Lagos Workshops in Lagos Nigeria Africa E-Learning Virtual Training Online Course March 2021 |
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