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Mastering the Crucial Roles in Senior Marketing Functions Course

By: Tom Associates Training  

Lagos State, Nigeria

24 - 26 Jul, 2019  3 days

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NGN 125,000

Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.

This Mastering the Crucial Roles in Senior Marketing Functions Course will discuss the following:

  • Outstandingly successful senior marketing executives anchor their success on:
  • Continuously modernized skills to drive growth in a sustainable way
  • Positioning the product/brand as timeless yet relevant
  • Focusing on product quality but keeping an eye on cost effectiveness
  • Offering customers choice
  • Supporting the supply chain.

In fact, having the dexterity, mental agility and the ability to balance competing priorities.

The fundamental principles of great marketing at the senior levels:

  • Building a marketing machine
  • Leadership.

Course Contents

Day One

  • Strategic Roles
    • Building the marketing machine
    • Corporate positioning
    • Marketing strategy
    • Product development
    • Product positioning
    • Brand strategy
    • Pricing
    • Public Relations
    • Leadership.

Day Two

  • Commercial Roles
    • Marketing communications for driving sales
    • P and L responsibilities
    • Marketing implementation
    • Customer metrics
    • Sales management
    • Distribution.

DAY Three

  • E-Commerce
    • Social media marketing
    • Website design
    • Processing orders
    • Payment methods
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Jul 24 - 26 Jul, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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