Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Mastering the Crucial Roles in Senior Marketing Functions Course

By: Tom Associates Training  

State, Nigeria

27 - 29 Nov, 2019  3 days

Follow Event

  

NGN 125,000

This Mastering the Crucial Roles in Senior Marketing Functions Course will discuss the following:

  • Outstandingly successful senior marketing executives anchor their success on:
  • Continuously modernized skills to drive growth in a sustainable way
  • Positioning the product/brand as timeless yet relevant
  • Focusing on product quality but keeping an eye on cost effectiveness
  • Offering customers choice
  • Supporting the supply chain.

In fact, having the dexterity, mental agility and the ability to balance competing priorities.

The fundamental principles of great marketing at the senior levels:

  • Building a marketing machine
  • Leadership.

Course Contents

DAY One

  • Strategic Roles
    • Building the marketing machine
    • Corporate positioning
    • Marketing strategy
    • Product development
    • Product positioning
    • Brand strategy
    • Pricing
    • Public Relations
    • Leadership.

Day Two

  • Commercial Roles
    • Marketing communications for driving sales
    • P and L responsibilities
    • Marketing implementation
    • Customer metrics
    • Sales management
    • Distribution.

Day Three

  • E-Commerce
    • Social media marketing
    • Website design
    • Processing orders
    • Payment methods
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Nov 27 - 29 Nov, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
NST PPC Advert
Related Courses
Hit the Ground Running as a New Manager Course: Get Fast on the Right Track Hit the Ground Running as a New Manager Course: Get Fast on the Right Track

4 days, 25 - 28 Jun, 2019 

2019-06-25 12:06:00
Lagos State, Nigeria

Tom Associates Training

Once a newly promoted manager earns a new level of authority and responsibility because of  technical skills, attitude and potential displayed, he/she must master different skills to help ...

The Art of Crisis Management Course The Art of Crisis Management Course

2 day, 20 - 21 Jun, 2019 

2019-06-20 12:06:00
Lagos State, Nigeria

Tom Associates Training

A sequence of short and unexpected events that create an emergency can happen at any time to individuals, business, group, society, or even the government. Dealing with such sudden events which ...

Basic Management Process: Early Stage Managers Development Programme Basic Management Process: Early Stage Managers Development Programme

3 days, 05 - 07 Aug, 2019 

2019-08-05 12:08:00
Lagos State, Nigeria

Tom Associates Training

A three-day programme with which to charge young management-hopefuls to man special functions that can move them to higher managerial positions. The course will define management skills and ...

Frontline Leadership: Emerging Leadership Course Frontline Leadership: Emerging Leadership Course

3 days, 07 - 09 Oct, 2019 

2019-10-07 12:10:00
Lagos State, Nigeria

Tom Associates Training

The  course presents the basic principles that are the foundation of all the leadership activities and central to senior level effectiveness: Building and maintaining a positive, ...