Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Mastering the Crucial Roles in Senior Marketing Functions Course

By: Tom Associates Training  

Lagos State, Nigeria

27 - 30 Sep, 2022  4 days

Follow Event

  

NGN 175,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

Outstandingly successful senior marketing executives anchor their success on:

  • Continuously modernised skills to drive growth in a sustainable way
  • Positioning the product/brand as timeless yet relevant
  • Focusing on product quality but keeping an eye on cost effectiveness
  • Offering customers choice
  • Supporting the supply chain.

In fact, having the dexterity, mental agility and the ability to balance competing priorities.

The fundamental principles of great marketing at the senior levels:

  • Building a marketing machine
  • Leadership.

Course Contents

Day One

Strategic Roles

  • Building the marketing machine
  • Corporate positioning
  • Marketing strategy
  • Product development
  • Product positioning
  • Brand strategy.

Day Two

Commercial Roles

  • Pricing strategy
  • PandL responsibilities
  • Marketing implementation
  • Customer metrics
  • Sales management
  • Distribution.

Day Three

E-Commerce

  • Marketing communications for driving sales
  • Social media marketing
  • Website design
  • Processing orders
  • Payment methods
  • Public Relations
  • Leadership.

Day Four

Marketing Research Tools and Techniques

  • What Is Marketing Research?
  • What Is the Purpose of Research in Marketing?
  • Basic Research Types
  • Qualitative Tools and Techniques
  • Quantitative Tools and Techniques
  • The Marketing Research Process
  • Getting the Best Out of Research

Note: Available as Classroom Training as Well as Online Training

5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Sep 27 - 30 Sep, 2022

Registration: 09:00:am - 03:30:am

NGN 175,000.00(Vat Inclusive)
(Convert Currency)

Tolu Jegede 08178591654

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.

Related Courses

Management of The Workforce Training Management of The Workforce Training

3 days, 05 - 07 Dec, 2022 

2022-12-05 12:12:00 2022-12-05 12:12:00
Lagos State, Nigeria

Tom Associates Training

This is a Leadership Development programme for the more senior employees. It is proposed as a support foundation for developing and sustaining positive change which the entire workforce will be happy ...

Delivering Happiness through Customer Experience Management (CXM) Delivering Happiness through Customer Experience Management (CXM)

3 days, 03 - 05 Aug, 2022 

2022-08-03 12:08:00 2022-08-03 12:08:00
Lagos State, Nigeria

Tom Associates Training

Customers, truly, provide the sources of the lifeblood for any business. But truly also, not all customers of any business are created equal. Some require more attention than others. By gaining ...

Framework for Implementing Performance Alignment for the Organization Framework for Implementing Performance Alignment for the Organization

3 days, 13 - 15 Jul, 2022 

2022-07-13 12:07:00 2022-07-13 12:07:00
Lagos State, Nigeria

Tom Associates Training

The content for this training is one of an integrated organization-wide system, accompanied by Strategy Execution that, if mastered well in the classroom, can be the driver for the improvement ...

How to Profile and Manage your Sales Territory for Profitability How to Profile and Manage your Sales Territory for Profitability

3 days, 23 - 25 Nov, 2022 

2022-11-23 12:11:00 2022-11-23 12:11:00
Lagos State, Nigeria

Tom Associates Training

This programme can run as an online or classroom training (Available also for Customised Training by Duration, Venue and Fee) Course Contents Day One Attractiveness of Technical Value ...