Outstandingly successful senior marketing executives anchor their success on:
- continuously modernised skills to drive growth in a sustainable way
- positioning the product/brand as timeless yet relevant
- focusing on product quality but keeping an eye on cost effectiveness
- offering customers choice
- supporting the supply chain.
In fact, having the dexterity, mental agility, and the ability to balance competing priorities.
- The fundamental principles of great marketing at the senior levels:
- building a marketing machine
- Building the marketing machine
- Corporate positioning
- Marketing strategy
- Product development
- Product positioning
- Brand strategy
- Public Relations
- Marketing communications for driving sales
- P and L responsibilities
- Marketing implementation
- Customer metrics
- Sales management
- Social media marketing
- Website design
- Processing orders
- Payment methods.
Marketing Research Tools and Techniques
- What Is Marketing Research?
- What Is the Purpose of Research in Marketing?
- Basic Research Types
- Qualitative Tools and Techniques
- Quantitative Tools and Techniques
- The Marketing Research Process
- Getting the Best Out of Research
|5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.
||Jun 08 - 11 Jun, 2020
Registration: 09:00:am - 04:00:am
Mr Abiodun Toki 08033019120
Discount of 5% to 3-4 participants from same organization.
Discount of 10% to 5 or more participants from same organization.