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Mastering the Crucial Roles in Senior Marketing Functions Course

By: Tom Associates Training  

Lagos State, Nigeria

08 - 11 Jun, 2020  4 days

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NGN 155,000

Venue: 5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.

Outstandingly successful senior marketing executives anchor their success on:

  • continuously modernised skills to drive growth in a sustainable way
  • positioning the product/brand as timeless yet relevant
  • focusing on product quality but keeping an eye on cost effectiveness
  • offering customers choice
  • supporting the supply chain.

In fact, having the dexterity, mental agility, and the ability to balance competing priorities.

  • The fundamental principles of great marketing at the senior levels:
  • building a marketing machine
  • leadership.

Course Contents

Day One

Strategic Roles

  • Building the marketing machine
  • Corporate positioning
  • Marketing strategy
  • Product development
  • Product positioning
  • Brand strategy
  • Pricing
  • Public Relations
  • Leadership.

Day Two

Commercial Roles

  • Marketing communications for driving sales
  • P and L responsibilities
  • Marketing implementation
  • Customer metrics
  • Sales management
  • Distribution.

Day Three

E-Commerce

  • Social media marketing
  • Website design
  • Processing orders
  • Payment methods.

Day Four

Marketing Research Tools and Techniques

  • What Is Marketing Research?
  • What Is the Purpose of Research in Marketing?
  • Basic Research Types
  • Qualitative Tools and Techniques
  • Quantitative Tools and Techniques
  • The Marketing Research Process
  • Getting the Best Out of Research
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Jun 08 - 11 Jun, 2020

Registration: 09:00:am - 04:00:am

NGN 155,000.00(Vat Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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