Mastering the Crucial Roles in Senior Marketing Functions Course

This Mastering the Crucial Roles in Senior Marketing Functions Course will discuss the following:

• Outstandingly successful senior marketing executives anchor their success on:
• Continuously modernized skills to drive growth in a sustainable way
• Positioning the product/brand as timeless yet relevant
• Focusing on product quality but keeping an eye on cost effectiveness
• Offering customers choice
• Supporting the supply chain.

In fact, having the dexterity, mental agility and the ability to balance competing priorities.

The fundamental principles of great marketing at the senior levels:

• Building a marketing machine
• Leadership.

Course Contents

DAY One

• Strategic Roles
  • Building the marketing machine
  • Corporate positioning
  • Marketing strategy
  • Product development
  • Product positioning
  • Brand strategy
  • Pricing
  • Public Relations
  • Leadership.

Day Two

• Commercial Roles
  • Marketing communications for driving sales
  • P and L responsibilities
  • Marketing implementation
  • Customer metrics
  • Sales management
  • Distribution.

Day Three

• E-Commerce
  • Social media marketing
  • Website design
  • Processing orders
  • Payment methods