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Mastering the Crucial Roles in Senior Marketing Functions Course

By: Tom Associates Training  

Lagos State, Nigeria

24 - 27 May, 2022  4 days

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NGN 175,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 27 - 30 Sep, 2022 NGN175000

Outstandingly successful senior marketing executives anchor their success on:

  • Continuously modernised skills to drive growth in a sustainable way
  • Positioning the product/brand as timeless yet relevant
  • Focusing on product quality but keeping an eye on cost effectiveness
  • Offering customers choice
  • Supporting the supply chain.

In fact, having the dexterity, mental agility and the ability to balance competing priorities.

The fundamental principles of great marketing at the senior levels:

  • Building a marketing machine
  • Leadership.

Course Contents

Day One

Strategic Roles

  • Building the marketing machine
  • Corporate positioning
  • Marketing strategy
  • Product development
  • Product positioning
  • Brand strategy.

Day Two

Commercial Roles

  • Pricing strategy
  • PandL responsibilities
  • Marketing implementation
  • Customer metrics
  • Sales management
  • Distribution.

Day Three

E-Commerce

  • Marketing communications for driving sales
  • Social media marketing
  • Website design
  • Processing orders
  • Payment methods
  • Public Relations
  • Leadership.

Day Four

Marketing Research Tools and Techniques

  • What Is Marketing Research?
  • What Is the Purpose of Research in Marketing?
  • Basic Research Types
  • Qualitative Tools and Techniques
  • Quantitative Tools and Techniques
  • The Marketing Research Process
  • Getting the Best Out of Research

Note: Available as Classroom Training as Well as Online Training

5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. May 24 - 27 May, 2022
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 27 - 30 Sep, 2022

Registration: 09:00:am - 03:30:am

NGN 175,000.00(Vat Inclusive)
(Convert Currency)

Tolu Jegede 08178591654

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.

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