Mastering the Crucial Roles in Senior Marketing Functions Course

Outstandingly successful senior marketing executives anchor their success on:

• continuously modernised skills to drive growth in a sustainable way
• positioning the product/brand as timeless yet relevant
• focusing on product quality but keeping an eye on cost effectiveness
• offering customers choice
• supporting the supply chain.

In fact, having the dexterity, mental agility, and the ability to balance competing priorities.

• The fundamental principles of great marketing at the senior levels:
• building a marketing machine
• leadership.

Course Contents

Day One

Strategic Roles

• Building the marketing machine
• Corporate positioning
• Marketing strategy
• Product development
• Product positioning
• Brand strategy
• Pricing
• Public Relations
• Leadership.

Day Two

Commercial Roles

• Marketing communications for driving sales
• P and L responsibilities
• Marketing implementation
• Customer metrics
• Sales management
• Distribution.

Day Three

E-Commerce

• Social media marketing
• Website design
• Processing orders
• Payment methods.

Day Four

Marketing Research Tools and Techniques

• What Is Marketing Research?
• What Is the Purpose of Research in Marketing?
• Basic Research Types
• Qualitative Tools and Techniques
• Quantitative Tools and Techniques
• The Marketing Research Process
• Getting the Best Out of Research