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Mastering the Crucial Roles in Senior Marketing Functions Course
NGN 175,000
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Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.
Other Dates
Venue | Date | Fee | |
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5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria | 27 - 30 Sep, 2022 | NGN175000 |
Outstandingly successful senior marketing executives anchor their success on:
- Continuously modernised skills to drive growth in a sustainable way
- Positioning the product/brand as timeless yet relevant
- Focusing on product quality but keeping an eye on cost effectiveness
- Offering customers choice
- Supporting the supply chain.
In fact, having the dexterity, mental agility and the ability to balance competing priorities.
The fundamental principles of great marketing at the senior levels:
- Building a marketing machine
- Leadership.
Course Contents
Day One
Strategic Roles
- Building the marketing machine
- Corporate positioning
- Marketing strategy
- Product development
- Product positioning
- Brand strategy.
Day Two
Commercial Roles
- Pricing strategy
- PandL responsibilities
- Marketing implementation
- Customer metrics
- Sales management
- Distribution.
Day Three
E-Commerce
- Marketing communications for driving sales
- Social media marketing
- Website design
- Processing orders
- Payment methods
- Public Relations
- Leadership.
Day Four
Marketing Research Tools and Techniques
- What Is Marketing Research?
- What Is the Purpose of Research in Marketing?
- Basic Research Types
- Qualitative Tools and Techniques
- Quantitative Tools and Techniques
- The Marketing Research Process
- Getting the Best Out of Research
Note: Available as Classroom Training as Well as Online Training
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. | May 24 - 27 May, 2022 |
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria | 27 - 30 Sep, 2022 |
Registration: 09:00:am - 03:30:am
NGN 175,000.00 | (Vat Inclusive) |
Tolu Jegede 08178591654
Tags: |
Crucial Roles Marketing Functions Courses in Lagos Training in Lagos Seminars in Lagos Workshops in Lagos Nigeria Africa E-Learning Virtual Training Online Course May 2022 |
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