Outstandingly successful senior marketing executives anchor their success on:
- Continuously modernised skills to drive growth in a sustainable way
- Positioning the product/brand as timeless yet relevant
- Focusing on product quality but keeping an eye on cost effectiveness
- Offering customers choice
- Supporting the supply chain.
In fact, having the dexterity, mental agility and the ability to balance competing priorities.
The fundamental principles of great marketing at the senior levels:
- Building a marketing machine
- Building the marketing machine
- Corporate positioning
- Marketing strategy
- Product development
- Product positioning
- Brand strategy.
- Pricing strategy
- PandL responsibilities
- Marketing implementation
- Customer metrics
- Sales management
- Marketing communications for driving sales
- Social media marketing
- Website design
- Processing orders
- Payment methods
- Public Relations
Marketing Research Tools and Techniques
- What Is Marketing Research?
- What Is the Purpose of Research in Marketing?
- Basic Research Types
- Qualitative Tools and Techniques
- Quantitative Tools and Techniques
- The Marketing Research Process
- Getting the Best Out of Research
Note: Available as Classroom Training as Well as Online Training
|5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.
||May 24 - 27 May, 2022
|5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria
||27 - 30 Sep, 2022
Registration: 09:00:am - 03:30:am
Discount of 5% to 3-4 participants from same organization.
Discount of 10% to 5 or more participants from same organization.