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Business Networking and Relationship Marketing Training

By: LCL Coaches Consultants  

Lagos State, Nigeria

19 - 21 Jul, 2022  3 days

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NGN 125,000

Venue: Interactive Online Live / On-Site Live in Lagos

Other Dates

Venue Date Fee  
Interactive Online Live / On-Site Live in Lagos, Lagos State, Nigeria 11 - 13 Oct, 2022 NGN125000

Networking has become a crucial factor in the modern workplace. It is the most effective method of developing your business or career and is a key component of your personal brand. You need to be able to build strong business relationships, develop a level of personal credibility and increase your network of contacts in order to enhance your visibility and create opportunities for yourself and your organisation.

Day One


  • What is Networking?
  • What are the benefits of networking?
  • What do you aim to achieve while networking?
  • What are various types of networking?
  • Fundamentals of Networking
  • The 7p of effective Newtorking
  • Purpose
  • Passion
  • Personality
  • Performance
  • Pursuit
  • Progress

Six Stages of Relationships

  • Why some relationships stagnate and don’t progress forward?
  • How can you classify your relationship with people you know using the six stages?
  • What strategies would help you to take your relationships to a new level?
  • Principles of CRM:
  • benefits, terms/definitions and value of CRM
  • positioning CRM in the firm, developing a CRM team
  • identify uses for CRM, and principal users enterprise-wide
  • leadership and commitment

Day Two

  • Build an Efficient Network
  • How to take advantage of corporate networking and position yourself in a way that helps you achieve your objectives
  • How can you analyse your network systematically?
  • Which class of people should you focus on more?
  • Which class of people should you avoid more to increase your networking efficiency? How can you improve your network step by step?
  • Mapping your network – uncovering the contacts you already have in your network
  • Improving the quality and quantity of your contacts– activities and skills

Developing existing contacts

  • Asking for referrals, resources, help and advice
  • Removing the mental barriers to networking – confidence building
  • Playing to your strengths
  • Making new business contacts including ‘working the room’ skills
  • Making contact
  • Approaching people
  • Starting conversations
  • Keeping it going
  • Moving on
  • Following up
  • Maintaining contact
  • Strategy and Management of a CRM function
  • Planning, design and application of CRM
  • Creating a CRM plan
  • Integrating with other business/marketing plans
  • CRM Marketing Issues and Considerations:
  • Developing customer understanding and intelligence
  • Communicating with customers
  • Developing relationships and loyalty
  • Customer satisfaction, service functions and considerations

Day Three

  • Communication Skills for Networking Success
  • Ensuring a good first impression,
  • Creating an opening sound bite
  • Writing an online profile that promotes and engages.
  • Developing a Conversation
  • Building on the opening sound bite
  • Great questions to ask,
  • Developing a conversation through good questioning.
  • Face to Face Networking –
  • An overview and insight into the main types of face to face networking opportunities available with the benefits and pitfalls of each.
  • Online Networking
  • LinkedIn,
  • Twitter
  • Facebook
  • Linkedin,
  • Instagram
  • Analytical aspects of CRM
  • Creation and management of the database
  • Software considerations and acquisition
  • Deciding on where to locate and manage the database
  • Segmentation, targeting, customer profiling and scoring
  • Metrics – establishing, evaluating, controlling, using, reporting
  • CRM functions and operations
  • Call centre management
  • Website and e-marketing
  • Direct marketing
Interactive Online Live / On-Site Live in Lagos Jul 19 - 21 Jul, 2022
Interactive Online Live / On-Site Live in Lagos, Lagos State, Nigeria 11 - 13 Oct, 2022
NGN 125,000.00
(Convert Currency)

Olusina Lajorin 09026713101, 08033241313

Group discount apply
Olusina Lajorin

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