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Customer Profiling Approaches Training

By: LCL Coaches Consultants  

Lagos State, Nigeria

23 - 25 Aug, 2022  3 days

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NGN 125,000

Venue: Lagos and Virtual

The ability to profile your customers has become an important skill in today’s competitive and customer-oriented business environment. Customer profiling will give your organisation the ability to better understand your existing customer base and identify potential new business opportunities.

At the end of this training, participants will learn to:

  • Utilise customer profiling techniques and procedures to identify underdeveloped market segments
  • Design effective customer satisfaction surveys
  • Employ customer profile information to proactively generate additional sales
  • Set SMART goals for continuous improvement
  • Work effectively with each of the four customer temperament styles

Day One

  • Ideal Customer Frame Work
  • Definition of ideal Customer
  • Situational Awareness ( Ideal customer for a particular situation)
  • Time frame
  • The Goal
  • Current Capabilities
  • Ideal Customer Profile Frame Work
  • Ready
  • Willing
  • Able
  • Success potential
  • Acquisition Efficiency
  • Ascension Potential
  • Advocacy Potential
  • Ideal Customer Sanity Checks
  • Ideal customer POV
  • Who’s your less-than-Ideal Customer?
  • Fundamentals of Customer Profiling Techniques and Procedures
  • What is Customer Profiling?
  • Advantages and Disadvantages of Customer Profiling
  • Account Profiling and Strategies resulting
  • The History of Temperament Profiling
  • The Myers-Briggs Type Indicator
  • DISC Temperament Profiling System
  • Understanding the Four Customer Temperament Styles  

Day Two 

  • Customer Segmentation, Data Mining and Market Analysis
  • SWOT Analyses
  • PESTLE Analyses
  • What are the benefits of Customer Segmentation?
  • Using Segmentation to Gain Customer Insight and Market Penetration
  • Data Mining
  • Customer Lifecycle Management 
  • Customer Engagement Communication Model
  • Eliminating the Roadblocks to Effective Communication
  • The Importance of Understanding your Customer’s Body Language
  • Identifying your Customer’s “Preferred Learning Style”
  • Active Listening and Questioning Skills to Improve Communication Effectiveness
  • Tips for Giving and Receiving Feedback
  • Harnessing the Science of Persuasion
  • Building Compelling Value Propositions

Day Three

  • Customer Profiling Techniques to Enhance Customer Satisfaction and Loyalty   
  • Serving Internal and External Customers
  • Moments of Truth
  • WOW Factor: Customer “touch points”
  • Motivating Internal and External Customers
  • The Benefits of Measuring and Monitoring Customer Satisfaction
  • Best Practices for Creating a Customer Satisfaction Survey
  • Your Attitude Makes a Difference
Lagos and Virtual Aug 23 - 25 Aug, 2022
NGN 125,000.00(Group Registration Discount Applies)
(Convert Currency)

Olusina Lajorin 09026713101, 08033241313

Group discount apply
Olusina Lajorin

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