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Market Planning, Market Audit and Bench-Marking Training

By: LCL Coaches Consultants  

Lagos State, Nigeria

04 - 08 Jul, 2022  5 days

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NGN 175,000

Venue: Lagos

Other Dates

Venue Date Fee  
Lagos, Lagos State, Nigeria 03 - 07 Oct, 2022 NGN175000

In the words of Milan, Kundera Business has only two functions – marketing and innovation. In today’s world, the role of marketing in organizations is too important to be ignored. Large and small organizations are today competing for the same market and the most innovative and proactive are sumptuously rewarded. Join the class!

Day 1

Marketing in a Professional Services Context

  • How is marketing in a professional service different and why?
  • Key Features of Good Practice in Marketing Professional Services
  • The Modern Consumer – implications for professional service organizations
  • Where to start? - developing a market proposition that is valued
  • Setting Marketing Objectives and Key Performance Indicators in Professional Services
  • A Framework to Develop Market:
  • Recruitment
  • Retention
  • Referral
  • Relationships
  • Reputation 

Day 2

Market Audit and Benchmark

  • 6 Metrics of Sector Best Practice Internationally including Self-assessment
  • Review Marketing Approach
  • Review Brand and Positioning
  • Review Market Research Capacity and Output
  • Review Marketing Planning and Execution
  • Review Communication Content and Channel
  • Review Assessment of Marketing Resources and Capabilities

Day 3

Key Marketing Tools and Concepts for Professional Services

  • Brand and Positioning for Valued Differentiation
  • How to Segment and Target a Market?
  • Market Analysis and Research – What to Ask and To Whom?
  • Service Portfolio Management from a Market Perspective
  • Relative SWOT Analysis
  • Integrating, Building and Measuring a Marketing Orientation
  • Meeting Challenges of Staff Resistance to Marketing
  • Stimulating and Nurturing Word of Mouth (referral)

Day 4

Reputation and its Management in Professional Services

  • Driver of a 'Good’ Reputation
  • How to build a reputation-based market strategy?
  • Components of Reputation
  • Types of Reputation
  • Evaluating Reputation
  • Self-assessment using ‘The Reputation Assessor’

Day 5

Action: Best Practice Professional Services Marketing Plan 

  • Strategic Planning and Marketing Planning - linking them
  • Gathering a Suitable Evidence Base - primary and secondary
  • Setting the Desired Market Reputation
  • Market Objectives
  • Marketing Priorities
  • Evaluating and Measuring Marketing 
Lagos Jul 04 - 08 Jul, 2022
Lagos, Lagos State, Nigeria 03 - 07 Oct, 2022
NGN 175,000.00(Group Discount Available)
(Convert Currency)

Olusina Lajorin 09026713101, 08033241313

Group discount apply
Olusina Lajorin

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