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Core Marketing and Sales Skills for Business Professionals Course
On going

By: LCL Coaches Consultants  

Lagos State, Nigeria

19 - 21 Jan, 2021  3 days

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NGN 115,000

Venue: Interactive Online Live / On-Site Live in Lagos

Marketing isn't simply an important part of business success – it is the business. Everything else in the business depends upon marketing. Mark Cuban, owner of the Dallas Mavericks and several media and entertainment companies, puts it as succinctly as possible: "No sales. No company." It is impossible to measure the importance of marketing to business. Its main function is to study the demand for a product, make forecasts for its consumption, and meet this demand fully.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Day One

Scope of marketing and selling

  • Definition and functions of marketing
  • Definition and functions of selling
  • Differences between marketing and selling
  • Selling self-assessment readiness 
  • Marketing self-assessment readiness

Core marketing practices

  • The marketing mix: setting the scene
  • Understanding the marketing environment
  • Various marketing analysis techniques:
  • Competition analysis
  • Michael Porter analysis
  • PEST analysis
  • A suggested marketing plan framework:
  • SWOT analysis
  • TOWS analysis
  • Criteria for prioritizing action plans
  • Conducting a full marketing audit
  • Writing the strategic marketing plan 

Day Two

Foundations of digital marketing

  • Traditional versus digital marketing
  • Major digital marketing platforms for business
  • Organic and paid search campaigns
  • Auditing your website effectiveness
  • Auditing your social media initiatives

Core selling practices

  • The sales process 
  • Milestones of the sales process
  • The competitive analysis matrix
  • Making powerful sales presentation
  • Handling objections
  • The buying and selling process
  • Sales opportunity planning 
  • How to differentiate yourself from the competition
  • Building strong business relationships
  • Identifying the different buying personas
  • Recognizing the different decision roles
  • Capturing the most significant sales opportunities 
  • Marketing for salespeople
  • The seven musts of marketing
  • Tips for getting the best buyers

Day Three

Measuring marketing and sales effectiveness  

  • Running effective meetings between marketing and sales
  • Sales and marketing communication tips
  • Suggested sales KPIs and metrics   
  • Suggested marketing KPIs and metrics
  • Creating an effective balanced scorecard
Interactive Online Live / On-Site Live in Lagos Jan 19 - 21 Jan, 2021
NGN 115,000.00
(Convert Currency)

Olusina Lajorin 09026713101, 08033241313,

Group discount apply
Olusina Lajorin
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