Business Strategy and Performance Course

This 3-day Strategic Marketing course is a specialist module in the OGS Leadership Development Series. It presents a comprehensive case for Marketing as a strategic advantage, using case studies, concepts and frameworks that speak to 21st Century environment of business.

This course achieves the following objectives for participants:

• Describe marketing in action
• Identify the practice of marketing in their organizations
• Explain why a traditional 4-P marketing strategy is no longer adequate
• Describe different marketing activities
• Apply marketing tools and techniques to segment their market and customers
• Perform a competitor analysis
• Develop a valid and actionable marketing plan to implement back at work