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Marketing that Creates Results

By: Tom Associates Training  

Lagos State, Nigeria

22 - 26 Aug, 2022  5 days

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NGN 195,000

Venue: 5/7 Alade Lawal Street, Opposite Anthony Police, Off Ikorodu Road, Anthony Village

The learning objectives of Marketing that Creates Results training are as follows

Day One

Acquisition Marketing

  • Customer acquisition process
  • Acquisition campaign
  • Digital channels acquisitions:
    • search engine optimization
    • pay per clique campaign
    • content marketing
    • email marketing
    • social media.

Day Two

Retention Marketing

  • Relevance of the Pareto principle
  • Push v Pull strategies
  • Expandable v Staple products
  • Designing product for habit
  • Customer experience management

Day Three

Channels Marketing

  • Evaluation of Channel Alternatives
    • Wholesalers
    • Distributors/Dealers
    • Retailers
    • Value-added resellers
  • Achieving channel balance
  • Traffic building in outlets
  • Trade marketing success
  • Channel financial relationships
    • Money flows
    • Pricing policy
    • Discounts.

Day Four

Integrated Marketing

  • Defining Integrated Marketing
  • Strategic Branding
  • Marketing tools
    • Public v Private
    • Involvement v Non-Involvement
    • Advertising
    • Public relations
    • Activation.

Day Five

ROI on Marketing

  • The language of basic accounts
    • margins/profit
    • loss
    • cash flow
    • liquidity
  • Financial Cause-and-effect of Marketing
  • Marketing Budget
  • Contribution Analysis
  • Make Your Sales More Profitable
5/7 Alade Lawal Street, Opposite Anthony Police, Off Ikorodu Road, Anthony Village Aug 22 - 26 Aug, 2022

Registration: 09:00:am - 03:30:am

NGN 195,000.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

3 – 4 Candidates: 5% 5 or more Candidates: 10%.

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