Activation and Consumer Experiential Marketing Master Class

This programme can run as an online or classroom training (Available also for Customised Training by Duration, Venue and Fee)

Course Contents

Day One

Arousing Consumer Demand Successfully

• Promote new brands

• Revitalize fading brands 

• Marketing Activation lifecycle

Beyond Reaching Consumers 

• Consumer blast

• Trade blast

Conversion

• Get consumers to take that final step

Tactics

• On-trend options

• On-target options

• Savings  

• Prizes!  

• Free Delivery 

• Tie-ins

• A drive to website

In-Store Promo

• Visibility

• Merchandisers

Special Displays

• On-pack

• Special displays

Day Two

Valuable Trade-side Partners

• wholesalers, dealers, retailers
• Incentives to get on board
• Recognition programmes for top performers

Road Shows and Mobile Promos

Working with Smart Promotion Agency

Activation Work Plans

Working with Smart Promotion Agencies

Road Shows and Mobile Promos

Awareness Creation Exercises 

• Town storming 

• Handbills/Posters/Banners 

• Electronic Campaign

• Special in-store activities

Monitoring of Trends 

• Volume sales 

• Shelf space/merchandising 

• Relationship

• Competition 

• General impact evaluation

Day Three

Social Media Competency

• Digital Footprint

• The Digital Marketing Platform

• Facebook
• LinkedIn
• Twitter
• Google
• Search Engine Optimization 
• Email Marketing

Social Media Performance Measurement Criteria

Reporting Progress

• Variances (Quantitative)

• Other benefits/losses

• Learnings

• Recommendation for future events.