This Professional course in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis. From these, you’ll learn everything you need to excel at your digital marketing career.
Who Should Attend?
Marketing professionals, business owners, career changers and anyone who wants to gain digital marketing skills in the shortest time possible.
Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.
Module 1-User Experience Design
- How to conduct user experience research and build buyer personas
Module 2-Content Marketing
- Learn how to create content that positions your brand as a thought leader
Module 3-Conversational Marketing
- The process of creating content that drives engagement and virality
Module 4-Online Advertising
- How to use customer behaviour and transaction data to create relevant Ads
Module 5-CRO and SEO
- How to use data analytics to improve the user experience and increase conversions
Module 6-Email Marketing
- How to create effective Emails and to track performance
The trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.