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Training on Events Management and Protocol

By: Data-Afrique Consultants


03 - 14 May, 2021  12 days

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USD 2,000

Venue: Data-Afrique Training Centre, Nairobi, Kenya

Smooth and well-run events reflect well on any institution, organization or business, building its reputation and standing. Training course on events management and protocol provides a comprehensive grounding in all the basics of event management and protocols allowing attendees to effectively organize their own events or more closely manage contractors organizing events for them. The training aims at ensuring staff in organizations/institutions can ensure tight budgetary and scheduling control over events while ensuring greater value for money and impact from events.

Course Objectives

At the end of the course, the participants will be able to:

  • Schedule and plan for an event effectively
  • Troubleshoot event plans to identify potential problem areas before they emerge
  • Adopt the appropriate protocols
  • Understand events budgeting and costs management
  • Identify appropriate event marketing media for planned events
  • Understand event safety practices and regulations
  • Ensure adoption of effective communication channels and techniques in events.
  • Understand post-event management requirements

Who Should Attend?

 This training is relevant to event managers or any individuals who have responsibility for the delivery of events for their organization, staff tasked with the direct delivery or oversight of events and staff responsible for the strategic use of events

Course Content

Module 1: Events Management Foundation

  • Reasons for event proposal
  • Importance of the event
  • Format of the event
  • Timeline of the event
  • Event location
  • Different responsibilities
  • Resources requirements for event success
  • Acquisition of the resources
  • Benefits of the event to the organization
  • Likely Barriers the event
  • Overcoming the barriers
  • Contingency Plans Needed in the event

Module 2: Planning Process

  • Event planning
  • Event purpose and concept
  • Development of an event management plan
  • Research
  • Community and public consultation in event planning
  • Organizing group/planning committee
  • Event Timing
  • Day Before Event
  • Event Day

Module 3: Events Costs Management

  • Basics of an Event Budget
  • Responsibilities in the design of Budget?
  • The Budgeting Process
  • Income
  • Sponsorship
  • Grant funding sources
  • Raffles and fundraising
  • Expenses
  • Cash handling

Module 4: Events Logistics Management

  • Venue Selection
  • Site plan
  • Temporary structures
  • Waste management
  • Disability access
  • Entry and exit details
  • Waste Disposal
  • Public liability
  • Health and safety permits
  • Security Checklist
  • First aid and emergency medical supplies
  • Emergency procedures

Module 5: Marketing of an event

  • Event marketing plan
  • Event marketing media


  • Direct mail
  • Noticeboards o Media
  • Online tourism and event websites
  • Online news calendars
  • Signage
  • Professional photography and video recording
  • Notifying residents

Module 6: Event safety and regulations

Public liability insurance

  • Risk and opportunity management plans
  • Emergency management plan
  • Contingency plan
  • permits and local laws
  • Traffic management
  • Noise levels
  • Security
  • Catering
  • Fire management
  • Gas cylinder safety
  • Contracts
  • Postponing or cancelling the event

Module 7: Human resources planning for the Event

  • Staffing
  • Recruiting volunteers
  • OH, and S
  • First aid
  • OH, and S walk-through
  • Team briefing (prior to event)

Module 8: Program

  • Program schedule/run sheet
  • Audio-visual

Module 9: The Effective Communication in an Event

  • Importance of good communication important
  • Barriers to effective communication
  • Structuring communication
  • Verbal and Non-Verbal Communication
  • Business Communication
  • Managing people
  • Negotiating
  • Socializing
  • Giving presentations

Module 10: Public Relations

  • Role that Public Relation
  • Effective Public Relation
  • Role of Public Relation in events management
  • The importance of corporate image and role of PR plays in the makeup of good corporate image

Module 11: Introduction and Fundamentals of Protocol

  • What Is Protocol
  • How Different is Protocol from Etiquette and Diplomacy?
  • Where did it Originate from?
  • Application of protocol in events

Module 12: Protocol in practice

  • How to Address Various Office Bearers in Speech,
  • In Letter Writing and when with Spouses
  • Reception of VIPs
  • How to Introduce People
  • Acceptable Conduct when Facilitating Introductions
  • Dressing for the Occasion
  • Cultural etiquette

Module 13: Practical Sitting Arrangements

  • Sitting Plan (U-shape; pod; circle; conference etc)
  • The Main Table
  • Placing the Host and the Guest of Honour
  • Table Plans for Different Occasions
  • Social luncheon or dinner
  • Place Cards

Module 14: International Cultural Etiquette

  • Meeting and Greeting
  • Names and Titles
  • Body Language
  • Corporate Culture
  • Dining and Entertainment
  • Dressing
  • Presentation and Receive of Gifts

Module 15: Post-event management

  • Evaluation
  • Debriefing
  • Showing appreciation

General Notes

This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

Training manuals and additional reference materials are provided to the participants.

Upon successful completion of this course, participants will be issued with a certificate.

We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more.

Data-Afrique Training Centre, Nairobi, Kenya May 03 - 14 May, 2021
USD 2,000.00
(Convert Currency)

DUNCAN KARIUKI +254723360025


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