Reputation, Communication, Crisis Management Workshop

This course is aimed at individuals and organisations who may have to deal with the media during a crisis, whether that event is externally triggered – for example, by a so-called “act of God” – or internally by error, omission or malpractice. Participants are likely to be experienced in media and communications or hold senior management positions. During a crisis their roles may be public facing or behind-the-scenes. We will teach you how to treat reputation as an intangible asset or a risk liability.

The course will focus on how to communicate in crisis giving you preventative tools that protect and enhance your reputation, and the corrective tools for regaining trust. You will examine high profile case studies of reputation damage to create a reputation protection tool appropriate for your organisation.

Who should Attend?

• Corporate Brand and Communication Executives Team Members,
• Legal Team members, Corporate Directors and, CEOs,
• Customer Service Representatives,
• HR Managers, Risk Managers/Officers,
• Social Media Handlers,
• Compliance and Internal Audit Officers,
• Public Relations Officers.