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Financial Aspects of The Sales and Marketing Process - Finance for Sales and Marketing Professionals

By: Tom Associates Training  

Lagos State, Nigeria

28 - 30 Oct, 2019  3 days

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NGN 125,000

Venue: 5/7 Alade Lawal Street, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria

Financial Aspects of The Sales and Marketing Process - Finance for Sales and Marketing Professionals

Objectives

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

Day One

The Language of Basic Accounts

  • margins/profit
  • loss
  • cash flow
  • Liquidity
  • Break-Even Analysis
  • Contribution Analysis
  • Time value of money

Developing Short-term and Long-term Forecasts

Common conflicts between sales and finance departments

Financial Cause-and-Effect of a Sale

  • Credit policies that meet customer demands
  • Discount structure
  • Efficient invoicing

Day Two

Your product pricing

  • Pricing Power Matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service

Cost of goods sold

Implications of business capital

  • Shareholders’ funds
  • Borrowed funds

Implications of Fixed Costs

  • Advertising supports
  • Sales promotion
  • Rents and rates
  • Administrative
  • Salaries

Implications of Variable Costs

  • Production
  • Distribution
  • Discounts
  • Commissions

DAY THREE

Earning Profits

  • Limiting costs
  • Gross margin
  • Trade margins for company and channel partners
  • Profit margin

Field Competitive Challenges

  • Price competition
  • Non price competition

Demand Fluctuations

  • Marginal analysis for sales management
  • Management of accounts receivable
  • Uncollectible debt.
5/7 Alade Lawal Street, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria Oct 28 - 30 Oct, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:30:am - 04:00:am

NGN 125,000.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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