Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Value Added Marketing - Advanced Marketing Strategies Course

By: Tom Associates Training  

Lagos State, Nigeria

12 - 15 Nov, 2019  4 days

Follow Event

  

NGN 150,000

Venue: 5/7 Alade Lawal Street, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilise marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
    • Marketing strategy planning process
  • Environment, Customer, Competitor and Self analysis
    • Marketing Strategy implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication.

Day Two

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners

Day Three

  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.

Day Four

  • Working with Communication Agencies:
  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favourite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust. Course
  • o Tips on enhancing client/agency effectiveness

o Building brands
o Building trust.

5/7 Alade Lawal Street, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria Nov 12 - 15 Nov, 2019

Registration: 08:00:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 150,000.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
NST PPC Advert
Related Courses
Advanced Excel Simplified for Financial Analysis Course Advanced Excel Simplified for Financial Analysis Course

5 days, 03 - 07 Feb, 2020 

2020-02-03 12:02:00
Lagos State, Nigeria

Tom Associates Training

Advanced Excel is for people who already can create moderately complex spreadsheets and still want to add more sophistication and automation. This training will equip participants with relevant tools ...

Business Data Analysis and Modeling with Excel Course Business Data Analysis and Modeling with Excel Course

5 days, 17 - 21 Feb, 2020 

2020-02-17 12:02:00
Lagos State, Nigeria

Tom Associates Training

This program will make participants with little or no knowledge in modeling understand how to build a working data analysis model in excel. They will be equipped with advanced excel functions vital ...

Big Data Analysis and Dashboard with Microsoft Excel for Business Analysts Course Big Data Analysis and Dashboard with Microsoft Excel for Business Analysts Course

4 days, 21 - 24 Jan, 2020 

2020-01-21 12:01:00
Lagos State, Nigeria

Tom Associates Training

The Course Contents for Big Data Analysis and Dashboard with Microsoft Excel for Business Analysts is as follows: Day One Pivot Table Default Pivot Table Tabular Pivot Table Pivot Table Filtering ...

Advanced Human Resources Management Course Advanced Human Resources Management Course

5 days, 02 - 06 Mar, 2020 

2020-03-02 12:03:00
Lagos State, Nigeria

Tom Associates Training

The programme is to raise the proficiency levels of senior HR specialists. After the programme ends, it will deepen the knowledge of the HR specialists of how their organization’s business runs ...