Growing levels of scrutiny on leaders, both from outside their organizations and within, have made leadership more challenging than ever. This new and dynamic training course examines the crucial survival factors and techniques that the modern Leader can and must deploy. Social Media means that “everyone” can potentially become an angry journalist. The evidence indicates that global leaders and their organizations are being targeted as never before. Deserved or not, the attacks can be ugly, personal, unfair, and unrelenting.
By the end of the course, participants should be able to:
- Develop the ten steps the Board should take Before, During and After Crisis
- Understand why good managers sometimes make poor Crisis Leaders
- Understand how to remedy any Social Media gap in Crisis Communications
- Analyse incoming crisis information and deliver a successful press briefing
- Understand the five deadly Leadership behaviours and the six winning strategies
Who Should Attend?
This training course is ideal for all Leaders, Managers or Team Leaders involved in crisis decision making and will greatly benefit:
- Public Relations professionals
- Crisis Management Team members
- Emergency Response professionals
- HSSE Professionals
Day One: Diagnosis of the Issue, Know the Difference Between a Problem, a Crisis and an Attack
- How to prepare for something that you do not know is going to happen?
- Alternative facts and fake news implications
- Consider the difference between Crisis Management and Issues Management
- How to survive the attack - What type of response is required?
- The demands of Social Media on the Organization
- Recent Case Studies
Day Two: Effective Team:3 C´s Co-operation, Co-ordination and Communication
- Rapid Team building when the problem arrives
- Goal of the team, is situation awareness
- Leadership delegation to the Team
- Six Social Media musts for crisis communications within the team
- Six P´s of Team Crisis Management
Day Three: Damage Control Means more than just having to Say Sorry
- What to do when you or your company has clearly done something wrong
- How to know if a mistake has been made?
- How to explain your actions and make amends?
- Have you caused harm with a deviation from corporate policies?
- How to avoid battles - Ten ways to avoid conflict
- In a Crisis situation does personality “Trump” planning
Day Four: The Transition from Line Management to Crisis Management. Decision Making – Solving the Problem
- Listen and Learn, and Learn to Look and Listen more
- Decision making psychology as an individual and collectively
- Fighting for and controlling crisis information with Courage and Determination
- Nine habits that lead to terrible decisions
- Controlling and delivering on perceptions
- Examination of Leadership applications in Past Crises: Successes and Failures
Day Five: Managing the Media - “No Comment” means “We are Guilty”!
- How to run a difficult Press Conference
- Essential guidelines and checklists for TV Interviews
- Implementing a Reputation Management Strategy
- Case Studies - Those who survived, how did they achieve that?
- Crisis Communications Exercise – Press conference to a given scenario
This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
Training manuals and additional reference materials are provided to the participants.
Upon successful completion of this course, participants will be issued with a certificate.