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Essential Selling Skills: Tools and Techniques

By: LCL Coaches Consultants  

Lagos State, Nigeria

13 - 15 Sep, 2022  3 days

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NGN 125,000

Venue: Interactive Online Live / On-Site Live in Lagos

The training is designed to benefit those new to a sales role, as a refresher for existing salespeople, or for professionals who have been in sales for some time but have never received any formal training. Key sales concepts will be introduced and with a focus on the challenges faced in daily sales situations.  Participants with sales experience will also be reminded of skills that they know work but don’t do and recently developed sales techniques will also be discussed.

Day One

The changing business environment

  • The evolution of personal selling
  • The new sales competencies
  • Behaviours, characteristics and skills of a successful salesperson
  • Personal selling profile (self-assessment instrument)

Preparation and self-organization

  • Targets from a sales perspective
  • Personal management
  • Time management for salespeople
  • Understanding the psychology of selling

Day Two

Mastering the sales process: from initiation to post-sales

Prospecting and Qualification:

  • The vital importance of prospecting
  • Setting your ideal customer profile
  • Understanding the sales funnel

Pre-approach:

How to conduct effective competitive analysis

  • Neutralize or offsetting perceived competitor's advantages
  • Working your company's strengths against competitors' weaknesses
  • Presenting your Unique Selling Proposition (USP)
  • Finding and sharing the Customer Value Proposition (CVP)

Approach:

  • Creating a positive first impression
  • The art of breaking the ice
  • Researching and simulating sales solutions  

Presentation:

  • The presentation mixes
  • The fundamentals of powerful sales presentations

Day Three

  • Mastering the sales process: from initiation to post-sales (Cont.)
  • Handling objections:
  • Reasons of customer objections
  • Dealing with sales objections 

Closing:

  • Reading the buying signals
  • Types of closing techniques

Follow up and retention:

  • Handling customer complaints
  • Essentials of relationship management 

Professional Behaviour with Customers

  • The power of behaviour
  • Principles of effective behaviour
  • How to behave professionally with the customer
  • Verbal and non-verbal components of communication styles
Interactive Online Live / On-Site Live in Lagos Sep 13 - 15 Sep, 2022
NGN 125,000.00(Group Discount Available)
(Convert Currency)

sina Lajorin 08033241313, 09026713101

Group discount apply
Executive Coach

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