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Protocol Etiquette and Event Management Course

By: Afriex Training


06 - 17 Apr, 2020  12 days

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USD 2,000

Venue: Afriex Training Centre, Nairobi

Other Dates

Venue Date Fee  
Afriex Training Centre, Nairobi, Kenya 08 - 19 Jun, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 06 - 17 Jul, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 03 - 14 Aug, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 07 - 18 Sep, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 05 - 16 Oct, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 02 - 13 Nov, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 18 - 29 May, 2020 USD2000
Afriex Training Centre, Nairobi, Kenya 07 - 18 Dec, 2020 USD2000

The very first impressions are often made within first few seconds of a meeting with another person. Among other things, this course helps you leave a great first impression. It also addresses how to deal with others in a business setting considering differences in culture and region. Participants will also get tips on how to apply proper manners and business etiquette in many different settings. In addition, many diplomatic 'incidents' occur due to the personnel's lack of understanding of various protocol standards. Therefore, a portion of the course is dedicated to introducing the international rules of protocol that need to be implemented during formal occasions and visits.

Target Audience

Personnel officers, public relations professionals, event’s organizers, personal assistants, employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.


By the end of the course, participants will be able to:

  • Explain how to behave correctly in both business and social situations
  • Describe how to interact and communicate effectively with different types of guests
  • Demonstrate appropriate personal and professional conduct
  • Plan VIP visits and formal occasions while executing the role of the ideal host
  • Apply proper communication etiquette
  • Implement different variations in protocol and etiquette from different cultures, nations and regions
  • Schedule and plan for an event effectively
  • Troubleshoot event plans to identify potential problem areas before they emerge
  • Adopt the appropriate protocols
  • Understand events budgeting and costs management
  • Identify appropriate event marketing media for planned events
  • Understand event safety practices and regulations
  • Ensure adoption of effective communication channels and techniques in events.
  • Understand post-event management requirements

Course Outline

Module 1: Principles of business etiquette and protocol

  • Definitions and concepts
  • Guiding principle
  • Importance of etiquette in business
  • Importance of protocol in business
  • The importance of manners
  • Creating the right corporate image
  • Six basic principles

Module 2: Achieving communication success

  • Communication levels and definitions
  • The four principles of communication
  • Elements of the communication process
  • Communication delivery aspects
  • Barriers to effective communication
  • Overcoming communication barriers
  • Communicating across cultures
  • Managing perceptions and biases
  • Communication key qualities
  • Listening etiquette

Module 3: Personal and professional conduct

  • Universal expectations for behaviour
  • Etiquette for formal occasions
  • Handling difficult personalities
  • Four choices for dealing with various behaviours
  • International business etiquette
  • Customs and cultures
  • Best practices

Module 4: Planning and hosting VIP occasions

  • Preparation for official visits
  • Protocol at events and summits
  • Key qualities of the ideal host
  • Seating strategies
  • Risk and contingency planning
  • Mistakes to avoid
  • Meeting at airports

Module 5: Proper communication etiquette

  • Phone etiquette
  • Meeting etiquette
  • Email etiquette
  • Titles and forms of address
  • Exchanging gifts

Module 6: Variations in protocol and etiquette

  • Administrative protocol
  • Flags, anthems and logos
  • Awkward situations and solutions
  • Panoramic view of variations

Module 7: Events Management Foundation

  • Reasons for event proposal
  • Importance of the event
  • Format of the event
  • Timeline of the event
  • Event location
  • Different responsibilities
  • Resources requirements for event success
  • Acquisition of the resources
  • Benefits of the event to the organization
  • Likely Barriers the event
  • Overcoming the barriers
  • Contingency Plans Needed in the event

Module 8: Planning Process

  • Event planning
  • Event purpose and concept
  • Development of an event management plan
  • Research
  • Community and public consultation in event planning
  • Organizing group/planning committee
  • Event Timing
  • Day Before Event
  • Event Day

Module 9: Events Costs Management

  • Basics of an Event Budget
  • Responsibilities in the design of Budget?
  • The Budgeting Process
  • Income
  • Sponsorship
  • Grant funding sources
  • Raffles and fundraising
  • Expenses
  • Cash handling

Module 10: Events Logistics Management

  • Venue Selection
  • Site plan
  • Temporary structures
  • Waste management
  • Disability access
  • Entry and exit details
  • Waste Disposal
  • Public liability
  • Health and safety permits
  • Security Checklist
  • First aid and emergency medical supplies
  • Emergency procedures

Module 11: Marketing of an event

  • Event marketing plan
  • Event marketing media
  • Banner
  • Direct mail
  • Noticeboards o Media
  • Online tourism and event websites
  • Online news calendars
  • Signage
  • Professional photography and video recording
  • Notifying residents

Module 12: Event safety and regulations

  • Public liability insurance
  • Risk and opportunity management plans
  • Emergency management plan
  • Contingency plan
  • permits and local laws
  • Traffic management
  • Noise levels
  • Security
  • Catering
  • Fire management
  • Gas cylinder safety
  • Contracts
  • Postponing or cancelling the event

Module 13: Human resources planning for the Event

  • Staffing
  • Recruiting volunteers
  • OH, and S
  • First aid
  • OH, and S walk-through
  • Team briefing (prior to event)

Module 14: Program

  • Program schedule/run sheet
  • Audio-visual

Module 15: The Effective Communication in an Event

  • Importance of good communication important
  • Barriers to effective communication
  • Structuring communication
  • Verbal and Non-Verbal Communication
  • Business Communication
  • Managing people
  • Negotiating
  • Socializing
  • Giving presentations

Module 16: Public Relations

  • Role that Public Relation
  • Effective Public Relation
  • Role of Public Relation in events management
  • The importance of corporate image and role of PR plays in the makeup of good corporate image

Module 17: Introduction and Fundamentals of Protocol

  • What Is Protocol
  • How Different is Protocol from Etiquette and Diplomacy?
  • Where did it Originate from?
  • Application of protocol in events

Module 18: Protocol in practice

  • How to Address Various Office Bearers in Speech,
  • In Letter Writing and when with Spouses
  • Reception of VIPs
  • How to Introduce People
  • Acceptable Conduct when Facilitating Introductions
  • Dressing for the Occasion
  • Cultural etiquette

Module 19: Practical Sitting Arrangements

  • Sitting Plan (U-shape; pod; circle; conference etc)
  • The Main Table
  • Placing the Host and the Guest of Honour
  • Table Plans for Different Occasions
  • Social luncheon or dinner
  • Place Cards

Module 20: International Cultural Etiquette

  • Meeting and Greeting
  • Names and Titles
  • Body Language
  • Corporate Culture
  • Dining and Entertainment
  • Dressing
  • Presentation and Receive of Gifts

Module 21: Post-event management

  • Evaluation
  • Debriefing
  • Showing appreciation


The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

Afriex Training Centre, Nairobi Apr 06 - 17 Apr, 2020
Afriex Training Centre, Nairobi, Kenya 08 - 19 Jun, 2020
Afriex Training Centre, Nairobi, Kenya 06 - 17 Jul, 2020
Afriex Training Centre, Nairobi, Kenya 03 - 14 Aug, 2020
Afriex Training Centre, Nairobi, Kenya 07 - 18 Sep, 2020
Afriex Training Centre, Nairobi, Kenya 05 - 16 Oct, 2020
Afriex Training Centre, Nairobi, Kenya 02 - 13 Nov, 2020
Afriex Training Centre, Nairobi, Kenya 18 - 29 May, 2020
Afriex Training Centre, Nairobi, Kenya 07 - 18 Dec, 2020
USD 2,000.00 + 100.00 (VAT)
(Convert Currency)

Eliud Mathu 0715310685

Afriex Training Ltd, Nairobi
NST PPC Advert
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