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Visioning and Planning for Business Development Training

By: LCL Coaches Consultants  

Lagos State, Nigeria

24 - 28 Oct, 2022  5 days

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NGN 165,000

Venue: Interactive Online Live / On-Site Live in Lagos

Business development can be the innovation hub of your organization, and an exciting career for visionary and strategic professionals. It can be a source of disruptive strategies and partnerships that help companies to leapfrog their competitors.

Forming a strategic vision should provide long-term direction, delineate what kind of enterprise the company is trying to become, and infuse the organization with a sense of purposeful action. Vision serves as a unifying focal point for everyone in the organization 

Day One

  • Revisiting the Value and Mission of Enterprise vs Customers
  • Creating Value Statements and Customer buying journey
  • The Go-Forward Plan: 2M + 2P
    • Market
    • Money
    • Product
    • People
  • Innovate and Respond to Change
  • Phases of the Business
    • Climbing
    • Winning
    • Valley of desperation
    • Zone of freefall
  • Four paths to new value innovation
  • Reconfiguring the market factors

Day Two

  •  Planning for Business Development
  • Using PESTLE to Analyse External Factors
  • How to balance the needs of diverse stakeholders?
  • Analysing the Capabilities of your Own Organisation
  • Pyramid Structure
  • Undertaking Valuable SWOT Analyses
  • Turning Analysis into Strategic Plans
  • Planning Cycle
  •  Business Development
  • Business development - What it is and how it’s done
  • Business development Process 
  • Effect of organizational dynamics on the business development process 
  • Developing new business leads 

Day Three

  • Igniting the Creative Spark in your Team 
  • Big Picture Thinking – Why are we here?  What are we trying to create?
  • The Big 5 P’s of Creativity – Philosophy, Place, People, Process and Product
  • Vision Boards – Harnessing the Power of Intention
  • Tapping into and Motivating Talent
  • Empowering Individual and Team Creativity
  • Competitive intelligence techniques and uses
  • Sources of competitive intelligence
  • Information versus intelligence
  • Standards of information credibility
  • The intelligence analysis process
  • Integration of intelligence into business decisions
  • Pitfalls of competitive intelligence

Day Four

  • Risk Based Strategic Planning (The big 7)
  • Market Performance Risk
  • Regulatory Risk
  • Product/Services Risk
  • Operation Risk
  • Credit Risk
  • Interest rate Risk
  • Reputation Risk
  • Tools, techniques in Target-Setting
  • Forecasting volumes, target-setting and developing the budget
  • Break-even analysis and contingency planning
  • Pricing for profit
  • Marketing and Business Development Meeting Point
  • Need / Want I Market /
  • Transaction / Exchange
  •   4Ps
  • Product.                        
  • Product concept
  • Parts of product (core / actual/augmented) Product classification.
  • Branding and its importance
  • Levels of brand familiarity 
  • Packaging and its importance
  • Parts of packaging

Day Five

  • Product life cycle
  • New product development process
  •  Price
  • Pricing and its importance in marketing Internal and external factors affecting Price
  • Pricing Basic price setting approaches 
  • International and export pricing
  • Price adjustment techniques
  • Place
  • Distribution system defined
  • Why distribution is important?
  • Channels management and dynamics Vertical vs horizontal distribution system
  • Promotion
  • Promotion and its objective
  • Promotional-Mix: Advertising, Publicity, Sales promotion activities,
  • Personal selling and public relation
  •  Product vs. Service
  •  Quality
  •  Marketing System
  • Business / Profits
  • Difference between marketing and Selling
  • Marketing Management Philosophies
  •  Market segmentation, positioning, targeting
  • Decision-making and problem-solving in Business Development
  • Rational and non-rational decision-making
  • Structured problem-solving
  • Novelty, complexity and ambiguity
  • Phases in problem-solving

Sales Managers, Area Managers, Regional Managers, General Manager Sales, Assistant General Manager Sales, Marketing Managers, Sales and Marketing Managers

Interactive Online Live / On-Site Live in Lagos Oct 24 - 28 Oct, 2022
NGN 165,000.00(Group Discount Available)
(Convert Currency)

Mr Olusina Lajorin 08033241313, 09026713101

Group discount apply
Executive Coach Olusina Lajorin

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