Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Essential Selling Skills Training: Tools and Techniques

By: LCL Coaches Consultants  

Lagos State, Nigeria

06 - 08 Sep, 2022  3 days

Follow Event


NGN 125,000

Venue: Interactive Online Live / On-Site Live in Lagos

 In a revenue-dependent business model, focus on sales is an absolute necessity. Sales are the foundation to an organization's profitability and its positive public image. In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs

This training is designed to benefit those who are new in sales role, as a refresher for existing salespeople, or for professionals who have been in sales for some time but have never received any formal training. Key sales concepts will be introduced and with a focus on the challenges faced in daily sales situations.  Participants with sales experience will also be reminded of skills that they know work but don’t do and recently developed sales techniques will also be discussed.

Day One

  • The changing business environment
  • The evolution of personal selling
  • The new sales competencies
  • Behaviours, characteristics and skills of a successful salesperson
  • Personal selling profile (self-assessment instrument)
  • Preparation and self-organization
  • Targets from a sales perspective
  • Personal management
  • Time management for salespeople
  • Understanding the psychology of selling

Day Two

  • Mastering the sales process: from initiation to post-sales
  • Prospecting and Qualification:
  • The vital importance of prospecting
  • Setting your ideal customer profile
  • Understanding the sales funnel
  • Pre-approach:
  • How to conduct effective competitive analysis
  • Neutralize or offsetting perceived competitor's advantages
  • Working your company's strengths against competitors' weaknesses
  • Presenting your Unique Selling Proposition (USP)
  • Finding and sharing the Customer Value Proposition (CVP)
  • Approach:
  • Creating a positive first impression
  • The art of breaking the ice
  • Researching and simulating sales solutions   
  • Presentation:
  • The presentation mix
  • The fundamentals of powerful sales presentations

Day Three

  • Mastering the sales process: from initiation to post-sales (Cont)
  • Handling objections:
  • Reasons of customer objections
  • Dealing with sales objections  
  • Closing:
  • Reading the buying signals
  • Types of closing techniques
  • Follow up and retention:
  • Handling customer complaints
  • Essentials of relationship management  
  • Professional Behaviour with Customers
  • The power of behaviour
  • Principles of effective behaviour
  • How to behave professionally with the customer
  • Verbal and non-verbal components of communication styles
Interactive Online Live / On-Site Live in Lagos Sep 06 - 08 Sep, 2022
NGN 125,000.00
(Convert Currency)

Mr Olusina Lajorin 08033241313, 09026713101

Group discount apply
Executive Coach Olusina Lajorin

Related Courses

 Strategic Human Resource Management Training Strategic Human Resource Management Training

4 days, 22 - 25 Nov, 2022 

2022-11-22 12:11:00 2022-11-22 12:11:00
State, Nigeria

LCL Coaches Consultants

The 4 days programme Strategic Human Resource Management Training is designed to raise the proficiency levels of the Practitioner in ability to: adopt a strategic approach in human resources ...

Effective Leadership Skills Course Effective Leadership Skills Course

4 days, 08 - 11 Nov, 2022 

2022-11-08 12:11:00 2022-11-08 12:11:00
Lagos State, Nigeria

LCL Coaches Consultants

It has been established that every human being has potential for leadership. But in spite of this latent ability, it is only few people that discover and utilize their leadership talent. It takes ...

ISO 45001: Occupational Health and Safety Management System Course ISO 45001: Occupational Health and Safety Management System Course

5 days, 19 - 23 Sep, 2022 

2022-09-19 12:09:00 2022-09-19 12:09:00
Lagos State, Nigeria

LCL Coaches Consultants

ISO 45001 will replace OHSAS 18001, the world's former reference for workplace health and safety. Organizations already certified to OHSAS 18001 will have three years to comply with the new ...

Mentoring Management Program Mentoring Management Program

3 days, 25 - 27 Oct, 2022 

2022-10-25 12:10:00 2022-10-25 12:10:00
Lagos State, Nigeria

LCL Coaches Consultants

Mentoring is a critical part of a company’s professional development resources.  Formal mentoring programs support new initiatives, impact culture and can be one of the most effective ways ...