Effective Digital and Social Media Marketing Course

The course aims to give detailed knowledge regarding the organization and management of various campaigns including also the electoral campaigns. The work and the learning process in this course will proceed as an exchange of experiences between lecturer and students. A particular importance will be given to projects that students will organize and manage as teamwork. Course participants will build a genuine campaign on a topic selected by themselves and will manage all the components being evaluated in terms of realization of campaign elements as well as to the result of this campaign.

Overview

Our Digital Marketing course has been specifically designed to take participants through the online marketing assets, tools and techniques to help individuals and businesses improve their customer value proposition and achieve their marketing and business goals. 

This course is suitable for all those whose main job is working in social media and digital marketing environment and builds in transferable skills such as communication, team working, interpersonal skills and the ability to reflect on personal learning. Understanding Social Media’s role within a company, Utilizing and increasing presence through social media, use search engines Optimization (SEO), website optimization for mobiles, market to target customers using digital media, identify key bloggers and influencers and web development.