Entrepreneurship and Innovation Course

The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path.

Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers.

Course Objectives

• Understand and apply all the core concepts of Entrepreneurship
• Tell the difference between the realities of Entrepreneurship and the common myths
• Assess their own personality through the lens of Entrepreneurship and know how to find partners that have what they are lacking
• Focus in on the key traits and aspects needed to be successful as an Entrepreneur
• Understand the Optimistic Deterministic framework of the future
• Understand and focus their Entrepreneurial efforts according to the correct venture process flow
• Align their efforts with the correct type of entrepreneur they want to become
• Understand the roles and expectations from them as their idea conceptualizes and grows
• Pick between what type of business best suits them
• Understand the concept of business modelling, and how new business models are creating exponentially more opportunity
• Understand and apply the concept of Scalability as an assessment tool
• Understand the correct and factual nature of business idea creation and set their expectations realistically
• Digital Marketing
• Use of excel in scenario analysis

Course Content

The Entrepreneur Mindset

• What is Entrepreneurship
• What it takes to be an Entrepreneur
• The mindset of an Entrepreneur
• The motive of an Entrepreneur

Design Thinking

• Understanding and Identifying your business opportunity
• The role of Research in Business
• Defining the “unique” business idea
• Vision and MISSION
• Defining your Vision
• The Action Plan

Structure and Strategy

• How to create structures in your business
• Managing Employees in Business
• Building Company Culture
• Allocating resources

Digital Marketing 

• How to Market your Business
• Building your brand
• Marketing your business
• How to effectively use digital media    

Working Capital

• Introduction to Excel
• Mange Cash flow in your Business
• Different Short-Term Financing Options for your business
• Manage your Suppliers, Clients and Stock
• Use of Excel what if analysis

Accounting Understanding

• Understanding Business Processes
• Costing and Pricing for Products and services
• Introduction to Financial Statements

Raising Capital

• Different ways of raising capital
• How to borrow from the bank
• When and how to attract investors

Taxation Understanding

• Taxation
• Financial Controls in your business

Legal Issues in Business     

• Protecting Yourself and Business
• Legal Set Up
• Contract Management

Accounting and Personal Finance

• Interpretation of Financial Statements
• How to Pay Yourself
• Creating Projections and Valuations for your Business
• Personal Finance for Entrepreneurs
• Why Businesses Succeed and Fail
• Redefine what Success Means to You
• Connect with your big
• Ratio Analysis

Networking Session and Graduation

• Interactive discussions with various entrepreneurs
• Discussions on success and Failures in business
• Mentoring opportunities