Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Corporate Communications and Media Relations Management Course

By: Data-Afrique Consultants

Kenya

21 - 25 Nov, 2022  5 days

Follow Event   

  

USD 1,000

Venue: MOMBASA, KENYA

Other Dates

Venue Date Fee  
DUBAI, UAE, United Arab Emirates 22 - 26 Aug, 2022 ALL1000
NAIROBI, KENYA, Kenya 26 - 30 Sep, 2022 USD1000
MOMBASA, KENYA, Kenya 24 - 28 Oct, 2022 USD1000
NAIROBI, KENYA, Kenya 21 - 25 Nov, 2022 USD1000
MOMBASA, KENYA, Kenya 19 - 23 Dec, 2022 USD1000

Mastering Corporate Communications and Media Relations Management training seminar is designed to help Communications, PR and Media professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Clue train Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach.

This training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Media Relations. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives. For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing: Stakeholders Relations, Community Relations, PR P-e-n-c-i-l-s, Media writing, Press Relations, Social media, Brand exposure, Opinions/Perceptions influencing and even more.

Course Objectives

By the end of the course the participant should be able to highlight:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return
  • The increasing use of video and audio and ways to produce low-cost content

Course Contents

  • Corporate Communication
  • Defining Corporate Communication
  • The Spheres of Corporate Communication
  • Increasing the organization's visibility
  • Brands exposure
  • Perception management: investors, employees, government agencies, other stakeholders, general public
  • Positive reputation sustenance
  • Management of public events                 
  • Types of Corporate Communication
  • Investor relations communication
  • Employee communications
  • Community relations communication
  • Crisis communication
  • Executive personnel interviews management.
  • Planning Campaigns
  • PR P-E-N-C-I-L-S
  • Special Projects and Cross Functional Activities
  • Government relations
  • Crisis management
  • Corporate and social responsibility
  • Lobbying
  • Influence public policy
  • Influencing workplace environment
  • Events Organization
  • Planning
  • Processes
  • Tools.
  • Media Relations
  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output
  • Press releases
  • Media requests
  • Interviews management
  • Interpersonal skills
  • Total Marketing Communications
  • Advertising
  • Promotions
  • Branding                            
  • Corporate Communication Budgeting
  • In-house management
  • Working with Consultants and Agencies.
  • Social Media Strategy
  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following.

General Notes

  • This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
  • Training manuals and additional reference materials are provided to the participants.
  • Upon successful completion of this course, participants will be issued with a certificate.
MOMBASA, KENYA Nov 21 - 25 Nov, 2022
DUBAI, UAE, United Arab Emirates 22 - 26 Aug, 2022
NAIROBI, KENYA, Kenya 26 - 30 Sep, 2022
MOMBASA, KENYA, Kenya 24 - 28 Oct, 2022
NAIROBI, KENYA, Kenya 21 - 25 Nov, 2022
MOMBASA, KENYA, Kenya 19 - 23 Dec, 2022
USD 1,000.00
USD 2,990.00
(Convert Currency)

DUNCAN KARIUKI +254723360025

Related Courses

Training on Program/Project Monitoring, Evaluation, Accountability and Learning (PMEAL) Training on Program/Project Monitoring, Evaluation, Accountability and Learning (PMEAL)

12 days, 19 - 30 Sep, 2022 

2022-09-19 12:09:00 2022-09-19 12:09:00
Kenya

Data-Afrique Consultants

Monitoring and Evaluation are crucial in supporting programme and project implementation, contributing to organizational learning, upholding accountability, providing opportunities for stakeholder ...

Training on Quantitative Data Management and Analysis with Stata Training on Quantitative Data Management and Analysis with Stata

5 days, 22 - 26 Aug, 2022 

2022-08-22 12:08:00 2022-08-22 12:08:00
United Arab Emirates

Data-Afrique Consultants

STATA refers to statistical software which is used in the management of data, analysis and graphics. It comprises of advanced functions which includes forecasting, survival analysis, data analysis, ...

International Public Sector Accounting Standards (IPSAS) Fundamentals International Public Sector Accounting Standards (IPSAS) Fundamentals

5 days, 26 - 30 Sep, 2022 

2022-09-26 12:09:00 2022-09-26 12:09:00
Kenya

Data-Afrique Consultants

IPSAS aim to improve the quality of general-purpose financial reporting by public sector entities, leading to better informed assessments of the resource allocation decisions made by governments, ...

Training on Records Management Training on Records Management

5 days, 22 - 26 Aug, 2022 

2022-08-22 12:08:00 2022-08-22 12:08:00
United Arab Emirates

Data-Afrique Consultants

Records management involves the electronic storage of organization documents, physical storage of paper documents, custodial retention of cash equivalents, archive management, and use of third ...