Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Corporate Communications and Media Relations Management Course

By: Data-Afrique Consultants

Kenya

03 - 07 May, 2021  5 days

Follow Event   

  

USD 1,000

Venue: DATA-AFRIQUE TRAINING CENTRE, Nairobi Kenya.

Mastering Corporate Communications and Media Relations Management training seminar is designed to help Communications, PR and Media professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Clue train Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach.

This training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Media Relations. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives. For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing: Stakeholders Relations, Community Relations, PR P-e-n-c-i-l-s, Media writing, Press Relations, Social media, Brand exposure, Opinions/Perceptions influencing and even more.

Course Objectives

By the end of the course the participant should be able to highlight:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return
  • The increasing use of video and audio and ways to produce low-cost content

Course Contents

  • Corporate Communication
  • Defining Corporate Communication
  • The Spheres of Corporate Communication
  • Increasing the organization's visibility
  • Brands exposure
  • Perception management: investors, employees, government agencies, other stakeholders, general public
  • Positive reputation sustenance
  • Management of public events                 
  • Types of Corporate Communication
  • Investor relations communication
  • Employee communications
  • Community relations communication
  • Crisis communication
  • Executive personnel interviews management.
  • Planning Campaigns
  • PR P-E-N-C-I-L-S
  • Special Projects and Cross Functional Activities
  • Government relations
  • Crisis management
  • Corporate and social responsibility
  • Lobbying
  • Influence public policy
  • Influencing workplace environment
  • Events Organization
  • Planning
  • Processes
  • Tools.
  • Media Relations
  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output
  • Press releases
  • Media requests
  • Interviews management
  • Interpersonal skills
  • Total Marketing Communications
  • Advertising
  • Promotions
  • Branding                            
  • Corporate Communication Budgeting
  • In-house management
  • Working with Consultants and Agencies.
  • Social Media Strategy
  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following.

General Notes

  • This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
  • Training manuals and additional reference materials are provided to the participants.
  • Upon successful completion of this course, participants will be issued with a certificate.
DATA-AFRIQUE TRAINING CENTRE, Nairobi Kenya. May 03 - 07 May, 2021
USD 1,000.00
(Convert Currency)

DUNCAN KARIUKI +254723360025

Related Courses

Training on Processes and Tools for Supply Chain Success Training on Processes and Tools for Supply Chain Success

5 days, 03 - 07 May, 2021 

2021-05-03 12:05:00 2021-05-03 12:05:00
Kenya

Data-Afrique Consultants

Supply Chain Management (SCM) is the golden tool to operate the efforts of logistics, warehouses, procurement, transportation and other support service sections toward the success of supporting the ...

Training on Corporate Governance Business Ethics and Corporate Social Responsibility Training on Corporate Governance Business Ethics and Corporate Social Responsibility

5 days, 03 - 07 May, 2021 

2021-05-03 12:05:00 2021-05-03 12:05:00
Kenya

Data-Afrique Consultants

In the current dynamic business world, the concept of corporate social responsibility, business ethics and corporate governance are integrated in the operations of organizations. This course aims to ...

Training Course On Quantitative Data Management And Analysis With SAS Training Course On Quantitative Data Management And Analysis With SAS

5 days, 03 - 07 May, 2021 

2021-05-03 12:05:00 2021-05-03 12:05:00
Kenya

Data-Afrique Consultants

SAS refers to statistical software which is used in the management of data, analysis, and graphics. It comprises of advanced functions which includes forecasting, survival analysis, data analysis, ...

Training on Monitoring Evaluation and Data Analysis for Community Based Projects Training on Monitoring Evaluation and Data Analysis for Community Based Projects

12 days, 03 - 14 May, 2021 

2021-05-03 12:05:00 2021-05-03 12:05:00
Kenya

Data-Afrique Consultants

This course focuses on the operations of community projects. The course aims at educating participants on the programmes of monitoring and evaluation implemented to ensure successful community ...