Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Strategic Communication Training for Managers and Executives Program Course

By: Foscore Development Center

Kenya

12 - 16 Sep, 2022  5 days

Follow Event

  

USD 1,000

Venue: Foscore Development Center, Nairobi Kenya

Other Dates

Venue Date Fee  
Dubai, Kenya 05 - 09 Dec, 2022 USD1000

This training course for communication practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals.

Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix. Special topics will be covered to enrich participants work. For example,

  • Emerging media; power of social media for campaigns
  • Fundraising
  • Power of story-telling
  • Advocacy approaches

Course Objectives

At the end of this course the participants will be able to:

  • Participants learn how to lead and manage Communication Units or departments;
  • Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives;
  • Plan, Execute and Evaluate a Comprehensive Communications Strategy
  • Pick the choice and plan for Policy Advocacy or Behaviour Change. Strategies may include: Community Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC) and Information Education and Communication (IEC) campaigns; strengthen internal communication;
  • Incorporate Results Based Management to the Communication strategy;
  • Refine their Organizational Branding
  • Get internal “buy –in” among board and strengthen internal communications among staff, volunteers and other key stakeholders and ensure key messages are consistently echoed throughout the organization;
  • Develop Crisis Management Plan to deal;
  • Make informed choices about communications resources;
  • Harness Social Media, Internet marketing, digital technologies drive awareness, build communities and connect with volunteers, supporters and advocates

Duration: 5 days

Who Should Attend?

Communication and PR Executives and Managers (and others responsible for strategic communication) from: Government, Non Profit Organizations (NGOs), Civil Society Organizations (CSO),Training Institutions, Research Institutions, Faith Based Organizations, Private and donor organizations, among other organizations.

Course Content

Frameworks and blueprints for communication strategy

This module covers how to design and develop a PR strategy using systematic processes.

  • Communication strategy best practice and success factors
  • Making strategy clear, simple and practical
  • Step-by-step processes for creating a communication strategy
  • Practical workshop

Evidence-based communication strategy

This module covers how to use objective research techniques to create a properly targeted communication strategy.

  • Qualitative communication research: interviews, focus groups, observation
  • Analyzing and assimilating stakeholder research
  • Quantitative communication research: content analysis, surveys, polling
  • Setting evidence-based communication goals and key performance indicators (KPIs)
  • Case study examples

Defining strategic goals and objectives

This module covers specialized techniques for developing complex PR strategies.

  • Integrating communication strategy with organizational strategy
  • Aligning communication goals with business goals
  • Evaluating which issues communication should target
  • Defining values, personality and voice for strategic communication

Securing management support for communication strategies

This module covers how to get buy-in from the top for ambitious PR strategies.

  • Working with management to empower the communications function
  • Communication and the Board: managing a charged relationship
  • Presenting communication in the language of management
  • Working with other departments and securing their support

 General Notes

  • Register for online training and enjoy discount of (10% to 50%).
  • All our courses can be Tailor-made to participants needs
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • Presentations are well guided, practical exercise, web based tutorials and group work. Our facilitators are expert with more than 10years of experience.
  • One year free Consultation and Coaching provided after the course.
Foscore Development Center, Nairobi Kenya Sep 12 - 16 Sep, 2022
Dubai, Kenya 05 - 09 Dec, 2022
USD 1,000.00
(Convert Currency)

Jackson Munene +254712260031

A discount of 20% for 5 or more participants
Foscore Development Center

Related Courses

Advanced Microsoft Project (MS Project) Course Advanced Microsoft Project (MS Project) Course

8 days, 01 - 08 Aug, 2022 

2022-08-01 12:08:00 2022-08-01 12:08:00
Kenya

Foscore Development Center

In this Microsoft Project training course, you’ll learn about how to use this Microsoft Project software. It is the most popular project management software in the world developed and sold by ...

Human Resources Management, Development and Auditing Course Human Resources Management, Development and Auditing Course

12 days, 29 Aug - 09 Sep, 2022 

2022-08-29 12:08:00 2022-08-29 12:08:00
Kenya

Foscore Development Center

This course consists of solid human resource principles, timely research, and recent events, such as the latest rise in unemployment and financial problems facing different countries. It highlights ...

Monitoring, Evaluation and Data Analysis for Community Based Projects Course Monitoring, Evaluation and Data Analysis for Community Based Projects Course

15 days, 11 - 25 Jul, 2022 

2022-07-11 12:07:00 2022-07-11 12:07:00
Kenya

Foscore Development Center

Monitoring and evaluation, data management and analysis for community based project involve the assessment of the how various community projects operate. The training will focus on programme ...

Training Course on Microsoft Access Training Course on Microsoft Access

5 days, 04 - 08 Jul, 2022 

2022-07-04 12:07:00 2022-07-04 12:07:00
Kenya

Foscore Development Center

Data is everywhere. Whether you are at the grocery store, office, laboratory, classroom, or ballpark, you are awash in data: prices, schedules, performance measures, lab results, recipes, contact ...