Virtual Training on Value Added Marketing Advanced Marketing Strategies

Course Objectives

At the end of this course, participants will:

• Develop enhanced skills in formulating strategic marketing plans
• Have higher creativity in brand management for profitable customer relationship and market segmentation
• Acquire deep understanding of how best to introduce new products successfully
• Have refined knowledge of integrating sales techniques with appropriate marketing strategies
• Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
• Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

• Pillars of Marketing Strategy
• Customer Equity
• Value equity
• Relationship equity
• Brand equity
• Marketing Strategy Planning Process
• Environment, Customer, Competitor and Self analysis
• Marketing Strategy Implementation
• Positioning and market segmentation
• Profit drivers and distinctive competencies
• Integration of marketing strategy and communication.

Day Two

• Concept of Product Life Cycle
• Marketing Innovation
• Relationship Management
• Managing Major Accounts
• What makes perpetual market winners

Day Three

• Brands and Products – the Total Product Concept
• The Importance of Brands
• The Benefits of Brands
• Branding process
• Strategic brand planning.

Day Four

Working with Communication Agencies:

• Why are agencies hired?
• Ideal communication partners
• Client/agency partnership
• The favorite client
• Tips on enhancing client/agency effectiveness
• Building brands
• Building trust.