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Virtual Training on Mastering Digital and Social Media Marketing Course

By: Tom Associates Training  

Lagos State, Nigeria

22 - 26 Nov, 2021  5 days

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NGN 150,500

Venue: Online

Course Contents

Day One

• Digital Footprint

               - Customer engagement self-assessment

• The Digital Marketing Platform

  • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
  • Having a strategy
  • Defining your audience
  • Matching your audience and your strategy (Optimization)
  • Selecting your digital tools
  • Social media marketing
  • Measuring results and making continuous changes
  • Building a lasting and profitable relationship with your audience
  • Going from good to great: having a cult following.

Day Two

  • Social Media Marketing
    • Social Media fundamentals
  • What really is social media?
  • How did the social media come about?
  • How does the social media work?
  • What are the current global trends for businesses?

o Facebook

  • What really is Facebook?
  • How big and effective is Facebook marketing?
  • Why your company needs to be present and active on Facebook
  • Marketing as against just placing adverts on Facebook
  • Advanced Facebook marketing techniques
  • Measuring your ROI
  • Interesting Case Studies

o LinkedIn

  • The Facebook exclusively for professionals and companies.
  • How big and rewarding is LinkedIn marketing?
  • Why your company needs to be present and active on LinkedIn
  • Marketing strategy on LinkedIn
  • Best practices for effective brand building on LinkedIn
  • Measuring your ROI
  • Interesting Case Studies

Day Three

 Twitter

  • Demystifying Twitter
  • Introducing Twitter for business
  • Finding out if Twitter will benefit you or not
  • Setting up a proper marketing campaign on Twitter
  • Measuring ROI

• Google, Search Engine Optimization and Email Marketing

  • Google Adwords
  •  What is Google Adwords
  •  Understanding how it works
  •  Why you need to have your company adverts on Google
  •  Free Google training for businesses and marketers
  •  Search Engine Optimization (SEO)

Day Four

  • Tracking your company’s digital footprint
  • Getting into the face of those who need your services/products
  • White Hat vs Black Hat SEO
  • Measuring ROI.
  • Email Marketing
    • Understanding what email marketing is
    • Available platforms businesses use
      • Mailchimp
      • Aweber
      • Constant Contact
      • Madmini

Day Five

• Tying it all together as one Strategy

  • Fitting everything together
  • A/B campaign segment testing
  • Case studies.

Note: Candidates Must Be With Their Computers

Online Nov 22 - 26 Nov, 2021

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 03:00:am

NGN 150,500.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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