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Sales Planning and Forecasting

By: Tom Associates Training  

Lagos State, Nigeria

13 - 15 Jul, 2022  3 days

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NGN 1

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

Course Contents

Day One

Critical Basics of Sales Planning and Forecasting

  • Objectives and Resources.

Sales Plan Factors

  • Sales Cycle, Channels and Competition.

Sales Forecasting

  • Data collection and Data Analysis
  • Estimation of Total Market Demand
  • Estimation of Company Products Demand.

Sales Target Projections

  • Total Market, Territory Potential and Historical Sales.

Sales Budgeting

  • Quotas and Profit-based.

Day Two

Product/Brand Plan      

  • Sales/Market Objective
  • Sales and Marketing Budgets.

Sales Projections

  • Market/Products Comparison
  • Competition Factors for each product
  • Previous Year Sales of each product
  • Current Year Sales of each product
  • New Year Targets for each product.

Sales Profit Forecasts

  • Cost of Goods
  • Product/Brand Sales Value
  • Sales Expense Budget
  • Other Promotional Expenses
  • Projected Profits.

Sales Activity Plans

  • Channels Plan – special projects, tender business, distributor activities
  • Field Activities – territories journey plans, retails, sampling/demos
  • Promos/Activation
  • Adverts.                  

Sales Programmes Timetable

  • Sales Coordination and Collaboration.

Day Three

  • Creating master sales forecasts using Advanced Excel technique
  • Mastering Excel formulas and techniques for building sales budget
    • Excel formulas for budget model Custom formatting numbers
    • Formula Debugging and auditing techniques
    • Data validation
    • Consolidating and linking Excel Workbooks
    • Grouping and Outlines.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Jul 13 - 15 Jul, 2022

Registration: 08:30:am - 03:30:am

NGN 1.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.

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