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Sales Planning and Forecasting

By: Tom Associates Training  

Lagos State, Nigeria

14 - 15 Jan, 2021  2 day

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NGN 110,000

Venue: 5/7 Alade Lawal Street, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria

DAY ONE
Critical Basics of Sales Planning and Forecasting
- Objectives & Resources.
 
Sales Plan Factors
- Sales Cycle, Channels & Competition.
 
Sales Forecasting
-  Data collection and Data Analysis
-  Estimation of Total Market Demand
-  Estimation of Company Products Demand.
 
Sales Target Projections
    - Total Market, Territory Potential & Historical Sales.
 
Sales Budgeting
    - Quotas and Profit-based.
 
 
DAY TWO
Product/Brand Plan       
    -  Sales/Market Objective
    -  Sales & Marketing Budgets.
 
Sales Projections
    -  Market/Products Comparison
    -  Competition Factors for each product
             -  Previous Year Sales of each product
             -  Current Year Sales of each product
             -  New Year Targets for each product.
 
Sales Profit Forecasts
    -  Cost of Goods
    -  Product/Brand Sales Value
    -  Sales Expense Budget
    -  Other Promotional Expenses
    -  Projected Profits.
Sales Activity Plans
    -  Channels Plan - special projects, distributor and retailer activities,              
                  tender business
    -  Field Activities - territories journey plans, retails, sampling/demos 
    -  Promos/Activation
              -  Sampling
    -  Adverts.
Sales Programmes Timetable
             -  Sales Coordination and Collaboration.
5/7 Alade Lawal Street, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria Jan 14 - 15 Jan, 2021

Registration: 09:00:am - 03:00:am

NGN 110,000.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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