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Virtual Training on Activation Marketing Master Class

By: Tom Associates Training  

Lagos State, Nigeria

03 - 05 Nov, 2021  3 days

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NGN 123,625

Venue: 5/7 Alade Lawal Street, off Ikorodu Road, Anthony Village, Lagos

This Activation Marketing Master Class will discuss the following:

Day One

Arousing Consumer Demand Successfully

  • Promote new brands
  • Revitalize fading brands 
  • Marketing Activation lifecycle

Beyond Reaching Consumers

  • Consumer blast
  • Trade blast

Conversion

  • Get consumers to take that final step

Tactics

  • On-trend options
  • On-target options
  • Savings 
  • Prizes! 
  • Free Delivery 
  • Tie-ins
  • A drive to website

In-Store Promo

  • Visibility
  • Merchandisers

Special Displays

  • On-pack
  • Special displays

Day Two

Activation Work Plans

Working with Smart Promotion Agencies

Road Shows and Mobile Promos

Awareness Creation Exercises

  • Town storming
  • Handbills/Posters/Banners
  • Electronic Campaign
  • Special in-store activities

Valuable Trade-side Partners

  • Wholesalers, dealers, retailers
  • Incentives to get on board
  • Recognition programmes for top performers

Monitoring of Trends

  • Volume sales
  • Shelf space/merchandising
  • Relationship
  • Competition
  • General impact evaluation

Day Three

Social Media

Performance Measurement Criteria

Reporting Progress

  • Variances (Quantitative)
  • Other benefits/losses
  • Learnings
  • Recommendation for future events.

Note: Available as Classroom Training as Well as Online Training

5/7 Alade Lawal Street, off Ikorodu Road, Anthony Village, Lagos Nov 03 - 05 Nov, 2021

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 02:30:am

NGN 123,625.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

3 – 4 participants: 5% discount 5 or more participants: 10% discount

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