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Strategic Business Development Professional (Certification Program)

By: Global Edge Business School

Lagos State, Nigeria

22 - 24 Apr, 2021  3 days

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NGN 150,000

Venue: Lagos

The Strategic Business Development Course is an intensive, three-day course that offers industry-specific and practical expertise to practicing Senior Business Development Managers and Directors. It is a course for Directors and Senior Managers with strategic management, mentoring and training responsibilities in sales, marketing and business development who are committed to leading their teams in surpassing their set targets. This course is available in three paths; Residential, Day Release and Virtual Tutor-Led paths depending on the preference of the candidates.

The course materials are drawn from among the experienced business development professionals, many of whom have several years of hands-on experience in the field. The course is an interactive course with extensive demonstration and role plays which significantly involve real market situations and challenges with practical demonstration of tough objection handling and closing techniques.

What Delegates Will Gain

The program aims to offer industry-specific and advance strategic business development knowledge and expertise to practicing sales and business development professionals, directors and senior managers with staff management, client relationship and business development strategy policy formulation responsibilities.

Upon successful completion of the workshop, delegates will be professionally certified by the Institute of Continuous Professional Development Institute (ICPD) as Strategic Business Development Professionals (SBDP).  https://www.cpdstandards.com/what-is-cpd/what-are-the-benefits-of-cpd/

Course Objectives

At the end of the program, delegates will:

  • Achieve strategic skills in engineering or re-engineering their corporate sales teams to achieving highest profitability levels.
  • Gain optimum coaching and mentoring skills with which to motivate their sales, marketing and business developing communities to highest performance and profitable standards.
  • Gain strategic skills to equip their sales and marketing teams to achieve competitive advantage over their competitors.
  • Gain sales and business development strategic skills in handling and preventing objection and closing tactics that produce positive results.
  • Gain the skills to equip their sales communities with best business development practices crucial to winning new businesses.
  • Acquire new business development activities that best fit their dynamic corporate business image, products with increased market share.
  • Gain the skills that add value to the decision-making process by adopting the most suitable analytical methodologies in successful sales, marketing and business development.
  • Acquire advanced skills in managing business development process
  • Acquire advanced skills in prospects and clients’ retention through corporate alliances
  • Acquire advanced skills crucial to transforming key information into bottom-line results through effective execution of intelligence processes.
  • Acquire strategic and advanced skills to drive and motivate their corporate sales teams to continuously increase corporate sale by at least 35% to 45% beyond set benchmarks.

Benefits of the Workshop

In the recent competitive market, knowledge of business development fundamentals and expertise are crucial and key but not enough for business survival and competitive advantage. This explains why most international and global companies scramble for strategy Business Development Professionals. These challenges and risks will significantly increase in the future, thus continually monitoring competitors and establishing and leading well trained and high performance sales force is of significant importance should organizations desire to sustain their growth strategy.

The most common problems that face most corporate sales and business development teams and departments are stagnant, defective, impractical or ‘hard-to-implement’ business models that make expected results difficult and cumbersome to achieve.

Besides lack of adequate training of field or office-based sales practitioners especially in

handling and preventing objections and closing techniques make these challenges more cumbersome to overcome.

To this end, this course will provide attendees with competitive Intelligence, efficient, strategic and ‘easy-to-implement’ objection handling and closing techniques and strategies with which to drive their sales and business development communities into highest performance and profitable standard market competitive advantage. Utilization of “shared” business critical data is not dependent on technology alone, but can be made effective and intelligent through appropriate training and guidance which this course provides to attendees.

What will the Workshop Cover?

The course will cover topics and skills crucial to every business development professional in the industry with which to equip their teams, including:

  • Effective and strategic approaches to Business Development
  • Forming Strategic Alliances
  • Impeccable Negotiation and Influence Strategies
  • Five Strategic Steps to a Client Meeting
  • Successful Meeting and Presentation Skills
  • Business Evaluation and Agreement on Needs Skill
  • Building Successful Client Relationships
  • Winning clients’ commitment and trust.

Who Should Attend?

  • Senior Sales Managers
  • Senior Business Development Managers and Directors
  • Operations Managers
  • Senior Account Managers
  • Senior Client Relationship Managers
  • Head of Strategic Business Units
  • Human Resource and Training Managers
  • Small to Medium size company CEOs

This course is ideal for those whose roles have to deal with managing, training and mentoring Business Development Executives or a business development teams. It is especially ideal for those that have been practicing business development as a ‘job’ rather than as a ‘career’.

What Will Attendees Get?

At the end of the workshop attendees will receive Strategic Business Professional certification (SBDP) from the Institute of Continuous Professional Development Institute

Duration: Three (3) Days

Lagos Apr 22 - 24 Apr, 2021
NGN 150,000.00
(Convert Currency)

Samson Agbebi +2349053607088