Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Key-Account Managers Training

By: Tom Associates Training  

Lagos State, Nigeria

06 - 09 Jun, 2022  4 days

Follow Event

  

NGN 174,999

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 15 - 18 Nov, 2022 NGN174999

Key-Account Managers Training teaches participants the relevant marketing, selling and relational skills needed today to grow and keep an Account for life. Managers of Key Accounts should be ever so vigilant not to “supply ammunitions to competitors” because in every forward-looking company, its Key Accounts are “tangible external assets” and “partners for profit” to the Company.

For your assets to continue to yield maximally, it must be effectively and efficiently managed. If indeed “80%” of our current business comes from “20%” of our Key Accounts, they need to be strategically managed for better returns. If losing an account is “very painful”, that account must be a key account. We must, therefore, manage the account like an Asset.

Course Contents

Day One

• Defining and Identifying Your Key Account

• Why a Key Account is Important

• Why a Key Account is Different

• What Can Make You a Successful Key-Account Manager:

  • From the organisation’s perspective
  • From personal perspective
  • Skills and qualities

• A Key Account Manager as a Business Partner:

  • Climbing the customer perception ladder.

Day Two

• Discovering Business Opportunities:

  • Opportunities galore
  • Sales information
  • Prioritising the opportunities

• Key Account Development Plan:

  • Setting Key Account objectives
  • Key Account strategies:
  • Tactics to block real or potential competitors

• Managing the Key Account Relationship:

  • Increasing the relevant influence
  • Understanding the decision making process
  • Identifying the customer internal politics
  • Contact and networking plan.

Day Three

• Solution Selling

• Communication Acumen:

  • Presentation skills
  • Negotiation skills
  • Communications programme and functions
  • Crafting the right messages
  • Employing the appropriate tools
  • Essentials of careful timing of communications

• Internal Capabilities and Support:

  • Getting organised
  • Working as a team
  • Account meetings.

 

DAY FOUR

• Team Management

  • Effective relationship management that grows market share for the 
  • channels
  • Strategic roles for distribution management
  • Productive channel/dealer management
  • Harmonizing the goals of the different dealers
  • Doing more with less through partnering
  • Building trust and commitment within inter-departmental teams.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Jun 06 - 09 Jun, 2022
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 15 - 18 Nov, 2022

Registration: 08:30:am - 03:30:am

NGN 174,999.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

LIVE-ONLINE: N155,000 CLASSROOM: N175,000 3 – 4 participants: 5% discount 5 or more participants: 10% discount

Related Courses

Management of Non-Current Assets - (Fixed Assets Management Training) Management of Non-Current Assets - (Fixed Assets Management Training)

3 days, 14 - 16 Dec, 2022 

2022-12-14 12:12:00 2022-12-14 12:12:00
Lagos State, Nigeria

Tom Associates Training

This programme can run as an online or classroom training (Available also for Customised Training by Duration, Venue and Fee) Course Objectives • To expose the participants to the Techniques of ...

Essential Knowledge of Bookkeeping Essential Knowledge of Bookkeeping

3 days, 04 - 06 Jul, 2022 

2022-07-04 12:07:00 2022-07-04 12:07:00
Lagos State, Nigeria

Tom Associates Training

This course will explain bookkeeping simply, systematically and comprehensively, and also show how it supports the success of business - micro, small, medium or large. If it is a business, the bottom ...

Methods of Fraud Prevention Course Methods of Fraud Prevention Course

3 days, 12 - 14 Oct, 2022 

2022-10-12 12:10:00 2022-10-12 12:10:00
Lagos State, Nigeria

Tom Associates Training

Course Contents Day One What Fraud Is and What It Is Not Legal definition What behaviours are unacceptable Errors and abuse. Fraud Perpetrators The fraud-triangle theory Sufficient pressure ...

Marketing that Creates Results Marketing that Creates Results

5 days, 22 - 26 Aug, 2022 

2022-08-22 12:08:00 2022-08-22 12:08:00
Lagos State, Nigeria

Tom Associates Training

The learning objectives of Marketing that Creates Results training are as follows Day One Acquisition Marketing Customer acquisition process Acquisition campaign Digital channels acquisitions: ...