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Strategic Marketing: Planning, Development and Implementation (Online/ Classroom)

By: EuroMaTech Training and Management Consultancy

United Arab Emirates

12 - 16 Dec, 2021  5 days

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USD 4,950

Venue: Dubai

Marketing is about matching what customers want and are willing to pay for with what companies are capable of producing, so both benefit. This sounds far simpler than it is in practice. Strategic marketing identifies and utilises an organisation’s competitive advantage in its current and future markets, to determine the best resource allocation and activities, to create mutually beneficial value for itself and its customers.

The focus of EuroMaTech’s Strategic Marketing training course will be on the major strategic and planning decisions marketing executives face as they link business objectives and resources with opportunities in the marketplace. A practical framework and real case studies will be used to illustrate how to implement marketing principles. Participants will develop market-oriented thinking to enable the company to become a winner in its markets. They will carefully analyse customer needs and marketplace opportunities, define target audiences and create offers competitors will struggle to match.

Participants on EuroMaTech’s Strategic Marketing training course will develop the following competencies:

  • Marketing decision making and collaboration with the senior leadership team
  • Analytical approach to understanding the marketplace, buyer behaviours and implementation issues
  • Strategic insights to choose between markets and competitive product/service offerings
  • Creative, market-oriented thinking for planning and implementing integrated marketing programmes
  • Discipline in evaluating performance that demonstrates activities have successfully delivered strategies and objectives.
Programme Objectives

EuroMaTech’s Strategic Marketing training course aims to enable participants to achieve the following objectives:

  • Identify market segments, select target markets and forecast demand
  • Develop marketing strategies to defend market share, grow market share, or expand the total market
  • Develop, test and launch new products and services
  • Manage products and services at different stages of the product life cycle
  • Develop and implement integrated marketing communication programmes that persuade audiences to buy
  • Evaluate marketing activities and demonstrate return on investment and value delivered to the organisation
Who Should Attend?

EuroMaTech’s Strategic Marketing training course is intended for, but not limited to:

  • Business leaders who want to understand how marketing can support corporate objectives
  • Marketing professionals who want to be more strategic in their activities
  • Marketing executives who are preparing for promotion into a managerial role
Dubai Dec 12 - 16 Dec, 2021
USD 4,950.00(Physical)
USD 2,400.00(Virtual)
(Convert Currency)

EuroMaTech Training and Management Consultancy 00971 4 4571800

EuroMaTech

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